Video Proposal for CRISP

One of our Telly Award-winning videos, showcasing the vision behind 
BC's Best Raw Pet Food. (2014)

WHO WE ARE
SPIRO Creative are storytellers that use video to build relationships between businesses and customers using what we call  heart & soul filmmaking. 
 
WHAT WE DO
We create more than just video. We find the heart of your business and express that to the world in a way that authentically connects you to your audience.

 WHY WE DO IT
The etymological origin of "SPIRO" is latin: To Breathe Life Into; Breathe the Spirit of; mind, soul & courage. We unearth your businesses most powerful narrative - why you do what you do- and create a boundless, soulful expression that resonates with viewers as a beacon amongst the sea of hollow marketing. 
Your story deserves to be told.
​We want to tell it.

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Project Goals 

To position Crisp Marketing as a forward-thinking, strategic partner by producing a suite of engaging, bite-sized video content. These videos will:

• Elevate brand authority
• Showcase internal thought leadership
• Highlight Crisp’s strategic approach to marketing
• Reflect their values of collaboration, curiosity, and clarity

Content Types and Themes

1. Forbes-Inspired Thought Pieces (7 videos) Each video will summarize and bring to life a Forbes-style concept or article headline using talking-head commentary, light b-roll or dynamic text overlays. 

• Finding the Right Marketing Hire: What to Consider When Developing a Job Description
• Whispers of Success: Unveiling the Strategic Power of Quieter Marketing
• The True Cost of the Wrong Marketing Hire
• A Case for the Meat and Potatoes Marketing Strategy
• An Entrepreneur’s Compass: The Power of a Strategic Marketing Road Map
• Bridging the Gap: Why Marketing Should Have a Seat at Your Leadership Table
• Strategic Staffing: Leveraging Fractional Leadership for Competitive Advantage

Style: Direct-to-camera with branded motion transitions, animated text, and possibly stock footage to reinforce points. Think Masterclass style.

​Samples below. 

2. Team Member Micro-Features (8 videos) Short, personable clips showcasing the depth and breadth of the team’s expertise.

Each team member will:

• Introduce themselves (name + role)
• Share 1 fast fact or insight related to a core competency or something fun to know about them
• Wrap up with a bite-sized tip or takeaway

Examples:

• Victoria: The importance of marketing operations
• Abby: Why you need a mix of senior and junior talent on your team
• Max: What is a creative brief and why you need a process around it
• Kelvin: Why brand consistency matters
• Eric: How to build a social media calendar
• Jenny: How branding and marketing intersect
• Elysse: What is a content strategy and why it matters
• Christine: The overpromise of digital for SMEs

Style: Crisp, minimal edits with playful cuts or transitions aligned with Crisp’s branding—these can feel a bit “hive mind,” showing the individual but highlighting the collective.

Visual Style

Clean, modern, and on-brand with Crisp’s black and white and font

• Motion text callouts to emphasize key insights or quotes
• Light transitions to maintain attention (e.g. quick zooms, swipe cuts)
• Talking-head dominant, filmed in a casual but well-lit setting
• Branded intro/outro bumpers (optional)

Tone + Brand Voice

• Clear, confident, and generous with knowledge
• Relatable and real—no jargon or ego
• Inclusive language and framing
• “Thoughtful candor”: not afraid to challenge assumptions with kindness and clarity
• Reflective of values like constant learning, can-do, be human, and value difference

Next Steps

• Confirm availability for shoot dates (mid to late July)
• Finalize key messaging, talking points per video or scripts to add to the Teleprompter (easiest and fasted option) 
• Schedule pre-shoot content briefing or light scripting session
• Secure filming location onsite. 

Sample Videos Showcasing Style and Feel We're Going For:

Masterclass Style

Speaking Directly to Camera with a Teleprompter 

Teleprompter Example with Set Dec 

Another Teleprompter Example with Transitions

SERVICES OUTLINED
(15) 30-90 second Videos for Crisp 
PRE-PRODUCTION
Conceptual and planning meeting
Scripting, Writing and Preparation Prior to Filming
Co-ordination of Shoot Day and Shot List

PRODUCTION
4.5 hour Video Shoot at one location
Director to facilitate,  (1) Videographer to shoot 
1 Cinema Camera set-up, 1 HD Camera set-up with Canon L Series Lenses
1 Teleprompter
Professional Lighting and Sound Equipment 

POST- PRODUCTION
Editing to music with logo, graphics and contact information
Two rounds of edits from your feedback of the rough drafts
HD quality digital files uploaded to Vimeo for download
​There's a 6-8 week turn around time on delivery of videos from the day we film. 

OTHER EXPENSES  
Travel Cost is included if the video shoots are in the Lower Mainland

VIDEO PRICING:
$3,950 or you can pay in 6 instalments of $658 - Specially Agency Rate for you :) 

Thank you for allowing us to quote on your video project. We believe that video needs to be engaging and entertaining to attract views. We work hard to develop a concept that will not only deliver customer views but will be worth sharing online. SPIRO Creative specializes in bringing out the "heart of the story" through our visual poetry and passion for what we do.


Adera Angelucci
Co-Founder/ Producer/ Director
e: [email protected]
p: 778-889-5545