Video Bundle and Brand Story Proposal for Forte Projects / Condoworks
One of our Telly Award-winning videos, showcasing the vision behind
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WHO WE ARE
SPIRO Creative are storytellers that use video to build relationships between businesses and customers using what we call heart & soul filmmaking. WHAT WE DO We create more than just video. We find the heart of your business and express that to the world in a way that authentically connects you to your audience. WHY WE DO IT The etymological origin of "SPIRO" is latin: To Breathe Life Into; Breathe the Spirit of; mind, soul & courage. We unearth your businesses most powerful narrative - why you do what you do- and create a boundless, soulful expression that resonates with viewers as a beacon amongst the sea of hollow marketing. Your story deserves to be told. We want to tell it. |
CREATIVE BRIEF
Forte Projects delivers exceptional construction management, from high-performance home builds to large-scale renovations. With decades of experience, they assemble the best teams, suppliers, and craftsmen to ensure seamless, high-quality results.
Rooted in a 5-star, hospitality-inspired approach, Forte prioritizes transparency, client satisfaction, and superior execution, making renovations stress-free and transformative.
These videos will highlight Forte’s commitment to excellence, positioning them as the gold standard in construction management.
Rooted in a 5-star, hospitality-inspired approach, Forte prioritizes transparency, client satisfaction, and superior execution, making renovations stress-free and transformative.
These videos will highlight Forte’s commitment to excellence, positioning them as the gold standard in construction management.
1. Client Journey Video: "Planting the Flag" (combo)
Objective: Showcase the Forte Projects renovation experience as a stress-free, high-quality, and meticulously managed journey. The “Planting the Flag” concept will highlight their clear process, care for detail, and commitment to excellence whether it's a condo or residential project.
Concept & Style: A cinematic, storytelling-driven video (think luxury brand ad meets home makeover show). The “flag/mat” represents their structured approach—marking every stage of the renovation with precision, transparency, and client trust.
Opening Scene: A homeowner stands in their outdated condo, overwhelmed. Suddenly, a Forte Projects team member plants a flag/mat—symbolizing the start of a clear, guided process. The flag follows the transformation from planning to execution, with Forte’s expert team ensuring everything runs smoothly. Showcase meticulous craftsmanship, thoughtful problem-solving, and Forte’s commitment to quality. The final flag/mat is planted in a stunning, transformed condo.
"Your renovation journey doesn’t have to be stressful. With Forte Projects, you’re guided every step of the way—transparently, seamlessly, and with 5-star service."
Concept & Style: A cinematic, storytelling-driven video (think luxury brand ad meets home makeover show). The “flag/mat” represents their structured approach—marking every stage of the renovation with precision, transparency, and client trust.
Opening Scene: A homeowner stands in their outdated condo, overwhelmed. Suddenly, a Forte Projects team member plants a flag/mat—symbolizing the start of a clear, guided process. The flag follows the transformation from planning to execution, with Forte’s expert team ensuring everything runs smoothly. Showcase meticulous craftsmanship, thoughtful problem-solving, and Forte’s commitment to quality. The final flag/mat is planted in a stunning, transformed condo.
"Your renovation journey doesn’t have to be stressful. With Forte Projects, you’re guided every step of the way—transparently, seamlessly, and with 5-star service."
2. App Video: "Your Renovation, Fully Transparent"
Objective: Highlight how Forte’s project management app ensures total transparency, real-time updates, and peace of mind throughout the renovation process.
Concept & Style: A clever, fast-paced, and humorous side-by-side comparison—showing a homeowner with the Forte app vs. one navigating a traditional, chaotic renovation without it.
Opening Scene: A homeowner nervously scrolls contractor horror stories online. Suddenly, they discover Forte’s app—and their worries melt away.
✔ Without Forte Projects App: Missed calls, vague updates, frustration.
✔ With Forte Projects App: Clear communication, real-time updates, and effortless approvals. The app user confidently clicks “approve” on the final details while sipping coffee, knowing their renovation is in expert hands.
"Renovations don’t have to be stressful. With Forte’s app, every update, every decision, and every detail is at your fingertips."
Concept & Style: A clever, fast-paced, and humorous side-by-side comparison—showing a homeowner with the Forte app vs. one navigating a traditional, chaotic renovation without it.
Opening Scene: A homeowner nervously scrolls contractor horror stories online. Suddenly, they discover Forte’s app—and their worries melt away.
✔ Without Forte Projects App: Missed calls, vague updates, frustration.
✔ With Forte Projects App: Clear communication, real-time updates, and effortless approvals. The app user confidently clicks “approve” on the final details while sipping coffee, knowing their renovation is in expert hands.
"Renovations don’t have to be stressful. With Forte’s app, every update, every decision, and every detail is at your fingertips."
3. Values Video: "The Forte 5-Star Experience"
Objective: Bring Forte’s core values to life by showcasing their hospitality-inspired approach to construction—making every renovation feel like checking into a luxury hotel.
Concept & Style: A luxury hotel-style video—elevating construction through the lens of 5-star service. (Think luxury brand meets home renovation.)
Opening Scene: A homeowner is greeted at their “renovation check-in” by a Forte concierge, setting the tone for a first-class client experience. Showcase their values in action:
✔ Be Kind → A Forte team member goes the extra mile to make a client feel at ease.
✔ Over Deliver → A stunning, unexpected finishing touch wows the client.
✔ Do The Right Thing → The team proactively fixes an issue before the client even notices.
✔ Be Proud of Your Work → A contractor admires their craftsmanship like a Michelin-star chef.
✔ Unmatched Presentation → A clean, organized job site impresses visitors.
The homeowner is handed a golden key, stepping into their finished renovation, feeling like they’ve just checked into a 5-star penthouse.
"At Forte, we don’t just renovate—we deliver an experience that feels like a 5-star stay."
Concept & Style: A luxury hotel-style video—elevating construction through the lens of 5-star service. (Think luxury brand meets home renovation.)
Opening Scene: A homeowner is greeted at their “renovation check-in” by a Forte concierge, setting the tone for a first-class client experience. Showcase their values in action:
✔ Be Kind → A Forte team member goes the extra mile to make a client feel at ease.
✔ Over Deliver → A stunning, unexpected finishing touch wows the client.
✔ Do The Right Thing → The team proactively fixes an issue before the client even notices.
✔ Be Proud of Your Work → A contractor admires their craftsmanship like a Michelin-star chef.
✔ Unmatched Presentation → A clean, organized job site impresses visitors.
The homeowner is handed a golden key, stepping into their finished renovation, feeling like they’ve just checked into a 5-star penthouse.
"At Forte, we don’t just renovate—we deliver an experience that feels like a 5-star stay."
4. Construction Process Video: "The Forte Hotel Treatment"
Objective: Show how Forte’s construction process is structured, stress-free, and above industry standards—framed as a luxury hospitality experience.
Concept & Style: A lighthearted parody of traditional construction vs. Forte’s 5-star experience.
Opening Scene: A homeowner nervously walks into a typical, chaotic job site—only to find that Forte’s team operates more like a luxury hotel staff.
✔ “Concierge Service” → A dedicated project manager answering every question.
✔ “Room Service” → Proactive problem-solving before the client even asks.
✔ “Turn-Down Service” → A spotless job site at the end of every day.
✔ “5-Star Experience” → The final reveal, complete with unmatched attention to detail.
"Forte Projects brings high-end hospitality to construction—because you deserve a renovation experience that feels effortless."
Concept & Style: A lighthearted parody of traditional construction vs. Forte’s 5-star experience.
Opening Scene: A homeowner nervously walks into a typical, chaotic job site—only to find that Forte’s team operates more like a luxury hotel staff.
✔ “Concierge Service” → A dedicated project manager answering every question.
✔ “Room Service” → Proactive problem-solving before the client even asks.
✔ “Turn-Down Service” → A spotless job site at the end of every day.
✔ “5-Star Experience” → The final reveal, complete with unmatched attention to detail.
"Forte Projects brings high-end hospitality to construction—because you deserve a renovation experience that feels effortless."
5. Meet the Team Video: "The Forte Dream Team"
Objective: Humanize the brand by introducing Forte’s expert team in a way that highlights their personality, professionalism, and passion.
Concept & Style: A fun, engaging team intro video (think an intro sequence from a reality TV show).
Each Forte team member steps forward, introducing themselves with charisma, humour, and a personal touch. Quick clips showing each team member in action—problem-solving, collaborating, and celebrating wins.
"The people behind the projects—meet the team that makes it all happen."
Concept & Style: A fun, engaging team intro video (think an intro sequence from a reality TV show).
Each Forte team member steps forward, introducing themselves with charisma, humour, and a personal touch. Quick clips showing each team member in action—problem-solving, collaborating, and celebrating wins.
"The people behind the projects—meet the team that makes it all happen."
6. Condoworks Branded Video: "Beyond Cookie-Cutter Living"
Objective: Position CondoWorks as the go-to solution for high-end, custom condo renovations—helping clients break free from cookie-cutter interiors and create a home that reflects their unique lifestyle and taste.
Concept & Style: A sleek, design-forward video blending cinematic visuals and expert testimonials—showing how CondoWorks curates, renovates, and transforms condos effortlessly. (Think luxury design brand meets seamless project execution.)
A condo owner walks into a generic, uninspired space—the same as every other unit in the building. They sigh, thinking, “This isn’t me.”
✔ Curated by top interior designers → A stunning vision board comes to life.
✔ Executed by renovation pros → Flawless transformation, minus the stress.
✔ Effortless, turn-key service → CondoWorks handles every detail, from design to completion.
The owner walks into their new, personalized sanctuary, smiling as they say, “Now, this feels like home.”
"Your condo should be as unique as you are. CondoWorks transforms cookie-cutter spaces into customized sanctuaries—seamlessly and beautifully."
Concept & Style: A sleek, design-forward video blending cinematic visuals and expert testimonials—showing how CondoWorks curates, renovates, and transforms condos effortlessly. (Think luxury design brand meets seamless project execution.)
A condo owner walks into a generic, uninspired space—the same as every other unit in the building. They sigh, thinking, “This isn’t me.”
✔ Curated by top interior designers → A stunning vision board comes to life.
✔ Executed by renovation pros → Flawless transformation, minus the stress.
✔ Effortless, turn-key service → CondoWorks handles every detail, from design to completion.
The owner walks into their new, personalized sanctuary, smiling as they say, “Now, this feels like home.”
"Your condo should be as unique as you are. CondoWorks transforms cookie-cutter spaces into customized sanctuaries—seamlessly and beautifully."
Sample Videos We've Done
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Values
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Culture
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Homebuilders Initiative Samples (NEW)
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Creative Series
We can provide many more samples if needed.
SERVICES OUTLINED
(6) 1-3 minute videos fearturing Forte Projects / Condoworks
PRE-PRODUCTION
Conceptual and planning meeting
Scripting, Writing and Preparation Prior to Filming
Co-ordination of Shoot Days and Shot Lists
PRODUCTION
18 hour Video Shoot at up to 9 locations
Director to facilitate, (1) Videographer to shoot
1 Cinema Camera set-up, 1 HD Camera set-up with Canon L Series Lenses
1 - 4K Drone Camera, or teleprompter (if needed)
Professional Lighting and Sound Equipment
POST- PRODUCTION
Editing to music with logo, graphics and contact information
Two rounds of edits from your feedback of the rough drafts
HD quality digital files uploaded to Vimeo for download
There's a 4-6 week turn around time on delivery of videos from the day we film.
OTHER EXPENSES
Travel Cost is included if the video shoots are in the Lower Mainland
VIDEO PRICING:
$14,500 or you could get 2 of your videos done through the SPIRO CLUB plus the extras that are included and then I would just see what the remainder would be for the other 4.
Thank you for allowing us to quote on your video project. We believe that video needs to be engaging and entertaining to attract views. We work hard to develop a concept that will not only deliver customer views but will be worth sharing online. SPIRO Creative specializes in bringing out the "heart of the story" through our visual poetry and passion for what we do.
Adera Angelucci
Co-Founder/ Producer/ Director
e: [email protected]
p: 778-889-5545
(6) 1-3 minute videos fearturing Forte Projects / Condoworks
PRE-PRODUCTION
Conceptual and planning meeting
Scripting, Writing and Preparation Prior to Filming
Co-ordination of Shoot Days and Shot Lists
PRODUCTION
18 hour Video Shoot at up to 9 locations
Director to facilitate, (1) Videographer to shoot
1 Cinema Camera set-up, 1 HD Camera set-up with Canon L Series Lenses
1 - 4K Drone Camera, or teleprompter (if needed)
Professional Lighting and Sound Equipment
POST- PRODUCTION
Editing to music with logo, graphics and contact information
Two rounds of edits from your feedback of the rough drafts
HD quality digital files uploaded to Vimeo for download
There's a 4-6 week turn around time on delivery of videos from the day we film.
OTHER EXPENSES
Travel Cost is included if the video shoots are in the Lower Mainland
VIDEO PRICING:
$14,500 or you could get 2 of your videos done through the SPIRO CLUB plus the extras that are included and then I would just see what the remainder would be for the other 4.
Thank you for allowing us to quote on your video project. We believe that video needs to be engaging and entertaining to attract views. We work hard to develop a concept that will not only deliver customer views but will be worth sharing online. SPIRO Creative specializes in bringing out the "heart of the story" through our visual poetry and passion for what we do.
Adera Angelucci
Co-Founder/ Producer/ Director
e: [email protected]
p: 778-889-5545