Building a Team. Launching a Location. Growing a Brand.

The Need

When Jeremy and the team at Expedia Cruises, Victoria (now in Oak Bay) first reached out to SPIRO Creative, they were focused on growth.

As they continued expanding their locations, they wanted to attract the right people to join their team—not just people looking for a job, but individuals who would thrive within their supportive culture and exceptional training program.

A job posting alone couldn't communicate what McLeod Travel Group and Expedia Cruises does differently. They wanted prospective team members to experience the energy, opportunities, and people behind the business before they ever walked through the door.

Ryan and I travelled to Victoria to capture authentic interviews, team interactions, and behind-the-scenes moments that showcased the heart of the organization. The result was a recruitment video that highlighted not only the career opportunities but also the incredible culture and leadership that make Expedia Cruises such a great place to build a career.

The response was fantastic.

The recruitment video continues to generate compliments and has become an important part of their hiring efforts.

But that wasn't where our partnership ended.

As Jeremy prepared to open his beautiful new location, he reached out once again—this time looking for a creative partner to help build excitement leading up to the Grand Opening of his new location and create content that would support the launch long after the ribbon was cut.

Our Take 

Businesses don't stop needing marketing after one successful project.
As they grow, their stories evolve. One season might be focused on attracting exceptional team members. The next might be launching a new location, introducing new services, or strengthening community awareness.

That's why we love building long-term relationships with our clients.

For Expedia Cruises, our role naturally evolved from recruitment storytelling to developing a marketing strategy that would generate excitement around the Grand Opening.
Our work included:

• Professional team photography
• Promotional videos and social media reels
• Event marketing strategy
• Social media content creation
• Updated recruitment content
• Community outreach through promotional material distribution to neighbouring businesses

Rather than simply documenting opening day, we focused on creating momentum before, during, and after the event.

The Outcome 

The Grand Opening exceeded expectations.
The event generated excitement throughout the community, welcomed a fantastic turnout, and gave the Expedia Cruises team an extensive library of professional photography and video content they continue to use across their marketing.

More importantly, this partnership demonstrated what's possible when creative storytelling supports a business through multiple stages of growth.
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From recruiting great people to celebrating a major milestone, every project built on the last—creating consistency, stronger brand recognition, and authentic connections with both future employees and customers.

Client Experience 

"Working with Adera and her team was an incredible experience. She helped bring our vision to life through a thoughtful social media campaign, strategic marketing, and beautiful photography that captured the excitement and spirit of our new location opening. Her creativity, attention to detail, and ability to build buzz and engagement leading up to the event were outstanding.
Adera created a clear strategy that generated excitement, connected with our audience, and helped us build momentum for our launch. Because of her dedication, creativity, and hard work, we were able to have an incredible opening event that exceeded our expectations. We couldn’t be happier with the results and highly recommend Adera to anyone looking to elevate their brand, strengthen their marketing, and tell their story."
— Jeremy McLeod, McLeod Travel Group - Expedia Cruises Victoria