Capital Campaign Proposal for SAINTS
One of our Telly Award-winning videos, showcasing the vision behind
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WHO WE ARE
SPIRO Creative are storytellers that use video to build relationships between businesses and customers using what we call heart & soul filmmaking. WHAT WE DO We create more than just video. We find the heart of your business and express that to the world in a way that authentically connects you to your audience. WHY WE DO IT The etymological origin of "SPIRO" is latin: To Breathe Life Into; Breathe the Spirit of; mind, soul & courage. We unearth your businesses most powerful narrative - why you do what you do- and create a boundless, soulful expression that resonates with viewers as a beacon amongst the sea of hollow marketing. Your story deserves to be told. We want to tell it. |
CREATIVE BRIEF
The goal of the Capital Campaign video for SAINTS is to maximize donations so that SAINTS can grow to serve even more senior and special needs animals. The most effective way to achieve this is to create an emotionally impactful story that resonates with viewers, making them empathise with the animals, admire the people of SAINTS, and see how their financial contributions drastically improve the lives of these animals. The video should be a marriage of a “soft” business plan and the emotional story from where SAINTS started, to where it can go with financial support.
The structure of the story would be:
THE HOOK: Ask the viewer to imagine being abandoned or rejected in their final years, and how we all deserve love, support and comfort, exhibited in footage of the animals receiving those valued things at SAINTS.
THE BACK STORY: This is the “informational” section that is buoyed with touching footage of workers interacting with the animals. Voice over explains what SAINTS is, how it started, and how it currently operates. We see the day-to-day impact on the animals as a result of donations and the people at SAINTS who give so much. This section ends with the emphasis that needs are growing. We present the challenge that SAINTS is facing.
BUILDING TOWARDS THE FUTURE: This section explains the dream, laying out what the plans and hopes are for SAINTS going forward, and what is needed to achieve these goals: financial support through donations. Outlining the need for more space and capacity, medicine and other care emphasizes how much need there is for SAINTS, stretched to its limits.
THE IMPACT OF GIVING: This is the emotional home of the video: Showing the impact the volunteers at SAINTS make, and how every donation directly improves the lives of the animals. It’s about making every moment count for these animals in their golden years, implicitly referring back to the ‘emotional ask’ made in the hook - imagine this is you.
The tone of the video warm and hopeful, an invitation to be a part of caring for these animals in need, to make dreams a reality.
The structure of the story would be:
THE HOOK: Ask the viewer to imagine being abandoned or rejected in their final years, and how we all deserve love, support and comfort, exhibited in footage of the animals receiving those valued things at SAINTS.
THE BACK STORY: This is the “informational” section that is buoyed with touching footage of workers interacting with the animals. Voice over explains what SAINTS is, how it started, and how it currently operates. We see the day-to-day impact on the animals as a result of donations and the people at SAINTS who give so much. This section ends with the emphasis that needs are growing. We present the challenge that SAINTS is facing.
BUILDING TOWARDS THE FUTURE: This section explains the dream, laying out what the plans and hopes are for SAINTS going forward, and what is needed to achieve these goals: financial support through donations. Outlining the need for more space and capacity, medicine and other care emphasizes how much need there is for SAINTS, stretched to its limits.
THE IMPACT OF GIVING: This is the emotional home of the video: Showing the impact the volunteers at SAINTS make, and how every donation directly improves the lives of the animals. It’s about making every moment count for these animals in their golden years, implicitly referring back to the ‘emotional ask’ made in the hook - imagine this is you.
The tone of the video warm and hopeful, an invitation to be a part of caring for these animals in need, to make dreams a reality.
Samples
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Courage Ignited
SAINTS
SERVICES OUTLINED
(1) 3 minute Capital Campaign Video
PRE-PRODUCTION
Conceptual and planning meeting
Scripting, Writing and Preparation Prior to Filming
Co-ordination of Shoot Day and Shot List
PRODUCTION
2.5 hour Video Shoot at one location
Director to facilitate, (1) Videographer to shoot
1 Cinema Camera set-up, 1 HD Camera set-up with Canon L Series Lenses
1 - 4K Drone Camera (if needed)
Professional Lighting and Sound Equipment
POST- PRODUCTION
Editing to music with logo, graphics and contact information
Two rounds of edits from your feedback of the rough drafts
HD quality digital files uploaded to Vimeo for download
There's a 4-6 week turn around time on delivery of videos from the day we film.
OTHER EXPENSES
Travel Cost is included if the video shoots are in the Lower Mainland
VIDEO PRICING:
$2,500 (non for profit rate)
Option to save 5% of the total bill if entire amount is paid upfront. Otherwise you have the option to pay 50% to start the project with 50% due once the first draft is delivered.
OPTION 2:
There is no filming and we just edit what you already have to tell the story for $1500 (non profit rate)
Thank you for allowing us to quote on your video project. We believe that video needs to be engaging and entertaining to attract views. We work hard to develop a concept that will not only deliver customer views but will be worth sharing online. SPIRO Creative specializes in bringing out the "heart of the story" through our visual poetry and passion for what we do.
Adera Angelucci
Co-Founder/ Producer/ Director
e: [email protected]
p: 778-889-5545
(1) 3 minute Capital Campaign Video
PRE-PRODUCTION
Conceptual and planning meeting
Scripting, Writing and Preparation Prior to Filming
Co-ordination of Shoot Day and Shot List
PRODUCTION
2.5 hour Video Shoot at one location
Director to facilitate, (1) Videographer to shoot
1 Cinema Camera set-up, 1 HD Camera set-up with Canon L Series Lenses
1 - 4K Drone Camera (if needed)
Professional Lighting and Sound Equipment
POST- PRODUCTION
Editing to music with logo, graphics and contact information
Two rounds of edits from your feedback of the rough drafts
HD quality digital files uploaded to Vimeo for download
There's a 4-6 week turn around time on delivery of videos from the day we film.
OTHER EXPENSES
Travel Cost is included if the video shoots are in the Lower Mainland
VIDEO PRICING:
$2,500 (non for profit rate)
Option to save 5% of the total bill if entire amount is paid upfront. Otherwise you have the option to pay 50% to start the project with 50% due once the first draft is delivered.
OPTION 2:
There is no filming and we just edit what you already have to tell the story for $1500 (non profit rate)
Thank you for allowing us to quote on your video project. We believe that video needs to be engaging and entertaining to attract views. We work hard to develop a concept that will not only deliver customer views but will be worth sharing online. SPIRO Creative specializes in bringing out the "heart of the story" through our visual poetry and passion for what we do.
Adera Angelucci
Co-Founder/ Producer/ Director
e: [email protected]
p: 778-889-5545
