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Behind The Lens

A look at how we breathe life into stories with video storytelling

Life Designs Grand Opening!

3/12/2013

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On Saturday, Andrea Ferguson's Life Designs Fitness & Nutrition had it's grand opening, which was not only a fun shoot, but also a special experience to share. Being there to see Andrea's dream come to fruition was one thing, but to be able to capture it for her reminded us of why we love our job so much. The passion and energy that Andrea has for changing women's lives is remarkable, and getting testimonials wasn't a problem, as so many women were willing to gush about what Andrea has done for them and how it has changed their lives.

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There were veterans and newbies all mingling and enjoying themselves, and even a few on the sidelines of some of the classes were soon drawn in. There is a warm, energetic atmosphere in the studio and it's clear Andrea loves what she does.

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At the end of the day, I was exhausted from just watching, so my hat goes off to all the ladies who participated!

The first in a series of four videos for Andrea will be online soon! In the meantime, visit her website and Facebook page!

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