Video Proposal for Abbotsford Hospice Society
One of our Telly Award-winning videos, showcasing the vision behind
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WHO WE ARE
SPIRO Creative are storytellers that use video to build relationships between businesses and customers using what we call heart & soul filmmaking. WHAT WE DO We create more than just video. We find the heart of your business and express that to the world in a way that authentically connects you to your audience. WHY WE DO IT The etymological origin of "SPIRO" is latin: To Breathe Life Into; Breathe the Spirit of; mind, soul & courage. We unearth your businesses most powerful narrative - why you do what you do- and create a boundless, soulful expression that resonates with viewers as a beacon amongst the sea of hollow marketing. Your story deserves to be told. We want to tell it. |
CREATIVE BRIEF
Creative Brief
The Brand Story video for Abbotsford Hospice has to cross a barrier - the uncomfortability surrounding the topic of death and grieving. In order to do so, this video must present the moments of peace and beauty, even amongst the grief, that the Abbotsford Hospice provides for its patients and their families. If we are to open peoples hearts (and, let’s be honest, their wallets) they must be touched by stories that bring the vivid nature of the human experience within the hospice experience to life. The most effective way is not a barrage of snapshots of various people, but seeing the journey of a select few.
The three journeys, interwoven into the video that would have great impact on the audience are a child whose mother has died and his/her struggle to comprehend the loss and the idea of the afterlife, a widower looking for independence after the loss of his wife, and the wedding that took place in the serenity garden so that the mother could be present.
These three stories can be presented much like a film in three acts following the journey of a hero: The first “act” details the fears, obstacles and challenges the three heroes faced, the second act showing how Abbotsford Hospice not only addressed their needs but helped them overcome those fears, obstacles and challenges, and the third act shows how the heroes are changed because of their experiences now that they have transcended those fears, obstacles and challenges. By interweaving these stories into this structure, we build a united emotional through line which climaxes with the greatest impact: seeing the three heroes changed through the help of Abbotsford hospice: The child has a greater understanding of death and the afterlife
and feels a sense of closeness with his/her mother, the widower learns to cook for himself through classes at the Hospice and feels independent (an “old dog” can learn new tricks) and the wedding takes place, giving a family a special moment they thought was lost to them. These are heartbreaking stories, but they foster hope in the ray of light that Abbotsford Hospice provides, and that’s what we want to leave the audience with.
We can see facets of the services provided within the stories (eg. the wardrobe and the painting class for the child) and hear from care providers, but this sort of “info dump” should be kept to a minimum to not inundate the viewer with information and let the stories create an emotional connection.
Brand Movie:
A short, cinematic piece without voice over.
A young boy is brought into the Holmberg House by the hand by his father. In a room, surrounded by extended family is the boy’s mother, in a bed. The boy hugs her and he plays with a scarf she has around her neck. We see the family together, having some laughs but also grieving in a support session. The boy looks lost. They are all once again around the mother’s bed, the boy holding her hand. We see a celebration of life being held for her in the serenity garden. The boy wanders off back into the House.
He finds the wardrobe and slips inside. The father notices the boy is gone, and goes looking for him. He sees the wardrobe ajar and inside he finds his son, who leaves, a smile on his face. The father stops, lost for words. inside the wardrobe he finds his wife’s scarf.
The three journeys, interwoven into the video that would have great impact on the audience are a child whose mother has died and his/her struggle to comprehend the loss and the idea of the afterlife, a widower looking for independence after the loss of his wife, and the wedding that took place in the serenity garden so that the mother could be present.
These three stories can be presented much like a film in three acts following the journey of a hero: The first “act” details the fears, obstacles and challenges the three heroes faced, the second act showing how Abbotsford Hospice not only addressed their needs but helped them overcome those fears, obstacles and challenges, and the third act shows how the heroes are changed because of their experiences now that they have transcended those fears, obstacles and challenges. By interweaving these stories into this structure, we build a united emotional through line which climaxes with the greatest impact: seeing the three heroes changed through the help of Abbotsford hospice: The child has a greater understanding of death and the afterlife
and feels a sense of closeness with his/her mother, the widower learns to cook for himself through classes at the Hospice and feels independent (an “old dog” can learn new tricks) and the wedding takes place, giving a family a special moment they thought was lost to them. These are heartbreaking stories, but they foster hope in the ray of light that Abbotsford Hospice provides, and that’s what we want to leave the audience with.
We can see facets of the services provided within the stories (eg. the wardrobe and the painting class for the child) and hear from care providers, but this sort of “info dump” should be kept to a minimum to not inundate the viewer with information and let the stories create an emotional connection.
Brand Movie:
A short, cinematic piece without voice over.
A young boy is brought into the Holmberg House by the hand by his father. In a room, surrounded by extended family is the boy’s mother, in a bed. The boy hugs her and he plays with a scarf she has around her neck. We see the family together, having some laughs but also grieving in a support session. The boy looks lost. They are all once again around the mother’s bed, the boy holding her hand. We see a celebration of life being held for her in the serenity garden. The boy wanders off back into the House.
He finds the wardrobe and slips inside. The father notices the boy is gone, and goes looking for him. He sees the wardrobe ajar and inside he finds his son, who leaves, a smile on his face. The father stops, lost for words. inside the wardrobe he finds his wife’s scarf.
Sample of Brand Movie or Brand Story Style:
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Samples of Heart String Videos
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SERVICES OUTLINED
(1) 60-90 second Brand Story Video, (1) 60-90 second Heart String Video
PRE-PRODUCTION
Conceptual and planning meeting
Scripting, Writing and Preparation Prior to Filming
Co-ordination of Shoot Day
PRODUCTION
6 hour Video Shoot at up to 3 locations
Director to facilitate, (1) Videographer to shoot
1 Cinema Camera set-up, 1 HD Camera set-up with Canon L Series Lenses
Professional Lighting and Sound Equipment
POST- PRODUCTION
Editing to music with logo, graphics and contact information
One round of edits from your feedback of the rough draft
HD quality digital files uploaded to Vimeo for download
There's a 4-6 week turn around time on delivery of videos from the day we film.
OTHER EXPENSES
Travel Cost is included if the video shoots are in the Lower Mainland
Actors if we can't find volunteers or real people
VIDEO PRICING:
$4,500 (with a $1,000 donation from SPIRO Creative - if we can add our logo at the very end of the video)
$3,500
Option to save 5% of the total bill if entire amount is paid upfront.
Thank you for allowing us to quote on your video project. We believe that video needs to be engaging and entertaining to attract views. We work hard to develop a concept that will not only deliver customer views but will be worth sharing online. SPIRO Creative specializes in bringing out the "heart of the story" through our visual poetry and passion for what we do.
Adera Angelucci
Co-Founder/ Producer/ Director
e: [email protected]
p: 778-889-5545
(1) 60-90 second Brand Story Video, (1) 60-90 second Heart String Video
PRE-PRODUCTION
Conceptual and planning meeting
Scripting, Writing and Preparation Prior to Filming
Co-ordination of Shoot Day
PRODUCTION
6 hour Video Shoot at up to 3 locations
Director to facilitate, (1) Videographer to shoot
1 Cinema Camera set-up, 1 HD Camera set-up with Canon L Series Lenses
Professional Lighting and Sound Equipment
POST- PRODUCTION
Editing to music with logo, graphics and contact information
One round of edits from your feedback of the rough draft
HD quality digital files uploaded to Vimeo for download
There's a 4-6 week turn around time on delivery of videos from the day we film.
OTHER EXPENSES
Travel Cost is included if the video shoots are in the Lower Mainland
Actors if we can't find volunteers or real people
VIDEO PRICING:
$4,500 (with a $1,000 donation from SPIRO Creative - if we can add our logo at the very end of the video)
$3,500
Option to save 5% of the total bill if entire amount is paid upfront.
Thank you for allowing us to quote on your video project. We believe that video needs to be engaging and entertaining to attract views. We work hard to develop a concept that will not only deliver customer views but will be worth sharing online. SPIRO Creative specializes in bringing out the "heart of the story" through our visual poetry and passion for what we do.
Adera Angelucci
Co-Founder/ Producer/ Director
e: [email protected]
p: 778-889-5545
