Video Proposal for Abbotsford Hospice Society
One of our Telly Award-winning videos, showcasing the vision behind
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WHO WE ARE
SPIRO Creative are storytellers that use video to build relationships between businesses and customers using what we call heart & soul filmmaking. WHAT WE DO We create more than just video. We find the heart of your business and express that to the world in a way that authentically connects you to your audience. WHY WE DO IT The etymological origin of "SPIRO" is latin: To Breathe Life Into; Breathe the Spirit of; mind, soul & courage. We unearth your businesses most powerful narrative - why you do what you do- and create a boundless, soulful expression that resonates with viewers as a beacon amongst the sea of hollow marketing. Your story deserves to be told. We want to tell it. |
CREATIVE BRIEF
Creative Brief
The Brand Movie Concept: For the Abbotsford Loneliness Epidemic Initiative
We open, in black and white on a senior sitting on their couch, smartphone in-hand, face timing with his/her family.
We see the family members on the screen, and they are in full colour, the rest of the scene is still black and white.
They say they have to go, but miss him/her. The call ends with the goodbyes, and the senior puts the phone down
on the coffee table, next to a deck of cards. The senior is left with a sense of loneliness with the family being so far away.
The senior sits in silence, while in the background, we see a park across the street and lots of action in it, the view
through the window in full colour. We cut to the senior flicking through TV channels and turning it off, returning the remote
next to the deck of cards, which the senior looks at sadly.
The senior is lying in bed, and turns off the light, leaving us in darkness.
The front door opens, revealing a volunteer with Abbotsford Community Services, smiling, all in full colour.
We see the Seniors’ reaction at the door and now he/she is in full colour.
The volunteer and the senior sit at a table in the park playing cards, in full colour.
Over top of scenes of volunteers helping Abbotsford Seniors is text:
“Loneliness Epidemic is affecting Seniors”
“With the barriers that arise with aging, isolation is a common result. Many seniors suffer in silence.”
“Abbotsford Community Services, with the help of volunteers and donations, helps bring support, assistance and companionship
to seniors.”
“Find out how you can give at abbotsfordcommunityservices.com and bring colour back to a senior’s life today."
We open, in black and white on a senior sitting on their couch, smartphone in-hand, face timing with his/her family.
We see the family members on the screen, and they are in full colour, the rest of the scene is still black and white.
They say they have to go, but miss him/her. The call ends with the goodbyes, and the senior puts the phone down
on the coffee table, next to a deck of cards. The senior is left with a sense of loneliness with the family being so far away.
The senior sits in silence, while in the background, we see a park across the street and lots of action in it, the view
through the window in full colour. We cut to the senior flicking through TV channels and turning it off, returning the remote
next to the deck of cards, which the senior looks at sadly.
The senior is lying in bed, and turns off the light, leaving us in darkness.
The front door opens, revealing a volunteer with Abbotsford Community Services, smiling, all in full colour.
We see the Seniors’ reaction at the door and now he/she is in full colour.
The volunteer and the senior sit at a table in the park playing cards, in full colour.
Over top of scenes of volunteers helping Abbotsford Seniors is text:
“Loneliness Epidemic is affecting Seniors”
“With the barriers that arise with aging, isolation is a common result. Many seniors suffer in silence.”
“Abbotsford Community Services, with the help of volunteers and donations, helps bring support, assistance and companionship
to seniors.”
“Find out how you can give at abbotsfordcommunityservices.com and bring colour back to a senior’s life today."
Sample of Brand Movie or Brand Story Style:
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SERVICES OUTLINED
(1) 60-90 second Brand Movie Video
PRE-PRODUCTION
Conceptual and planning meeting
Scripting, Writing and Preparation Prior to Filming
Co-ordination of Shoot Day
PRODUCTION
6 hour Video Shoot at up to 2 locations
Director to facilitate, (1) Videographer to shoot
1 Cinema Camera set-up, 1 HD Camera set-up with Canon L Series Lenses
Professional Lighting and Sound Equipment
POST- PRODUCTION
Editing to music with logo, graphics and contact information
One round of edits from your feedback of the rough draft
HD quality digital files uploaded to Vimeo for download
There's a 4-6 week turn around time on delivery of videos from the day we film.
OTHER EXPENSES
Travel Cost is included if the video shoots are in the Lower Mainland
Actors if we can't find volunteers or real people
VIDEO PRICING:
$2,000 (with a $1,000 donation from SPIRO Creative - if we can add our logo at the very end of the video)
$3,000
Option to save 5% of the total bill if entire amount is paid upfront.
Thank you for allowing us to quote on your video project. We believe that video needs to be engaging and entertaining to attract views. We work hard to develop a concept that will not only deliver customer views but will be worth sharing online. SPIRO Creative specializes in bringing out the "heart of the story" through our visual poetry and passion for what we do.
Adera Angelucci
Co-Founder/ Producer/ Director
e: [email protected]
p: 778-889-5545
(1) 60-90 second Brand Movie Video
PRE-PRODUCTION
Conceptual and planning meeting
Scripting, Writing and Preparation Prior to Filming
Co-ordination of Shoot Day
PRODUCTION
6 hour Video Shoot at up to 2 locations
Director to facilitate, (1) Videographer to shoot
1 Cinema Camera set-up, 1 HD Camera set-up with Canon L Series Lenses
Professional Lighting and Sound Equipment
POST- PRODUCTION
Editing to music with logo, graphics and contact information
One round of edits from your feedback of the rough draft
HD quality digital files uploaded to Vimeo for download
There's a 4-6 week turn around time on delivery of videos from the day we film.
OTHER EXPENSES
Travel Cost is included if the video shoots are in the Lower Mainland
Actors if we can't find volunteers or real people
VIDEO PRICING:
$2,000 (with a $1,000 donation from SPIRO Creative - if we can add our logo at the very end of the video)
$3,000
Option to save 5% of the total bill if entire amount is paid upfront.
Thank you for allowing us to quote on your video project. We believe that video needs to be engaging and entertaining to attract views. We work hard to develop a concept that will not only deliver customer views but will be worth sharing online. SPIRO Creative specializes in bringing out the "heart of the story" through our visual poetry and passion for what we do.
Adera Angelucci
Co-Founder/ Producer/ Director
e: [email protected]
p: 778-889-5545
