Video Proposal for ADERA
One of our Telly Award-winning videos, showcasing the vision behind
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WHO WE ARE
SPIRO Creative are storytellers that use video to build relationships between businesses and customers using what we call heart & soul filmmaking. WHAT WE DO We create more than just video. We find the heart of your business and express that to the world in a way that authentically connects you to your audience. WHY WE DO IT The etymological origin of "SPIRO" is latin: To Breathe Life Into; Breathe the Spirit of; mind, soul & courage. We unearth your businesses most powerful narrative - why you do what you do- and create a boundless, soulful expression that resonates with viewers as a beacon amongst the sea of hollow marketing. Your story deserves to be told. We want to tell it. |
CREATIVE BRIEF
A short (4-5 minute) documentary-style video of Deb Chaney's art installation in ADERA's Crest to promote ADERA's unique identity and their support of local artists like Deb Chaney.
The story is of the collaboration between ADERA and Deb Chaney, as they are both unique voices with much in common:
Progressive, Passionate and Uniquely West Coast.
Deb Chaney, like all artists, is a dreamer. ADERA are artists as well, because they dream of a better future and literally work to build it by utilising cutting-edge technology with sustainability and environmental conscience at the forefront.
It is the story of how art transforms a space and how a space can be art; Crest, with its meld of Classic, Contemporary, and West Coast styles, is an art piece itself.
The documentary would follow two through lines, one explicit and the other implicit:
Firstly, we see the journey of Deb Chaney's art installation from vision and creation to the finished product within Crest, as she speaks to her inspiration for the project, to bring joy, love, passion through her art, and how ADERA brought that to life by supporting a local artist.
This culminates in seeing Deb's reaction to seeing the completed piece and how happy she is that ADERA helped it become a reality.
The second through line is about expressing ADERA's one-of-a-kind style and substance, aesthetic and sustainability. This is done by drawing comparisons with ADERA to Deb Chaney's art, such as showing how the art installation and the construction of the building mirror each other:
It starts with a vision and becomes a painstaking journey to make sure everything is perfect.
The relationship between Deb Chaney and ADERA is important to emphasise as well, as it is so strong because they both understand that a home isn’t just the building, it is the voices that are held inside.
An ADERA representative can speak to the unique nature of Crest and why it is a perfect home for Deb Chaney's art, as well as ADERA's vision for its buildings and collaboration with artists in the future.
The story is of the collaboration between ADERA and Deb Chaney, as they are both unique voices with much in common:
Progressive, Passionate and Uniquely West Coast.
Deb Chaney, like all artists, is a dreamer. ADERA are artists as well, because they dream of a better future and literally work to build it by utilising cutting-edge technology with sustainability and environmental conscience at the forefront.
It is the story of how art transforms a space and how a space can be art; Crest, with its meld of Classic, Contemporary, and West Coast styles, is an art piece itself.
The documentary would follow two through lines, one explicit and the other implicit:
Firstly, we see the journey of Deb Chaney's art installation from vision and creation to the finished product within Crest, as she speaks to her inspiration for the project, to bring joy, love, passion through her art, and how ADERA brought that to life by supporting a local artist.
This culminates in seeing Deb's reaction to seeing the completed piece and how happy she is that ADERA helped it become a reality.
The second through line is about expressing ADERA's one-of-a-kind style and substance, aesthetic and sustainability. This is done by drawing comparisons with ADERA to Deb Chaney's art, such as showing how the art installation and the construction of the building mirror each other:
It starts with a vision and becomes a painstaking journey to make sure everything is perfect.
The relationship between Deb Chaney and ADERA is important to emphasise as well, as it is so strong because they both understand that a home isn’t just the building, it is the voices that are held inside.
An ADERA representative can speak to the unique nature of Crest and why it is a perfect home for Deb Chaney's art, as well as ADERA's vision for its buildings and collaboration with artists in the future.
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This is a sample to give the idea of the aesthetic, being a larger vision beyond the art installation itself. The idea comes across in the first minute of the video: We thought it was interesting how they integrated her art with the space it is in with their shot selection. Rather than focusing on close-ups of the art, we see wider shots that show her art in her home, allowing us to see how her art informs the space and how the space informs and raises up the art.
With this "wider view" we could see the Crest as a character in the video, as well as allowing for more of the West Coast space that inspires both Deb Chaney and ADERA. For example, Deb walking in nature for inspiration and seeing the tranquility of the mountain views and hints of Metropolitan comfort from Crest's apartments and rooftop lanais. |
Sample Video Styles
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SERVICES OUTLINED
(1) 4-5 minute Documentary showcasing the Art Installation, Deb Chaney, Crest and ADERA Developments.
PRE-PRODUCTION
Conceptual and planning meeting
Scripting, Writing and Preparation Prior to Filming
Co-ordination of Shoot Days
PRODUCTION
7 hours of Filming at up to 3 locations over 6 different days throughout 2020-2021
Director to facilitate
(1) Videographer to shoot
1 Cinema Camera set-up with Canon L Series Lenses
1 4K Drone (if required)
Professional Lighting and Sound Equipment
POST- PRODUCTION
Editing to music with logo, graphics and contact information
One round of edits from your feedback of the rough draft
HD quality digital files uploaded to Vimeo for download
OTHER EXPENSES
Travel Cost is included if the video is filmed on the Lower Mainland
VIDEO PRICING:
$4750
Option to save 5% of the total bill if entire amount is paid upfront.
Option to make smaller progress videos for $375 each (with footage we've captured).
ADD ON Option to capture other elements of design like Sustainable Wood etc. on site for $95/hr for filming and $75/hr for editing
Thank you for allowing us to quote on your video project. We believe that video needs to be engaging and entertaining to attract views. We work hard to develop a concept that will not only deliver customer views but will be worth sharing online. SPIRO Creative specializes in bringing out the "heart of the story" through our visual poetry and passion for what we do.
Adera Angelucci
Co-Founder/ Producer/ Director
e: [email protected]
p: 778-889-5545
(1) 4-5 minute Documentary showcasing the Art Installation, Deb Chaney, Crest and ADERA Developments.
PRE-PRODUCTION
Conceptual and planning meeting
Scripting, Writing and Preparation Prior to Filming
Co-ordination of Shoot Days
PRODUCTION
7 hours of Filming at up to 3 locations over 6 different days throughout 2020-2021
Director to facilitate
(1) Videographer to shoot
1 Cinema Camera set-up with Canon L Series Lenses
1 4K Drone (if required)
Professional Lighting and Sound Equipment
POST- PRODUCTION
Editing to music with logo, graphics and contact information
One round of edits from your feedback of the rough draft
HD quality digital files uploaded to Vimeo for download
OTHER EXPENSES
Travel Cost is included if the video is filmed on the Lower Mainland
VIDEO PRICING:
$4750
Option to save 5% of the total bill if entire amount is paid upfront.
Option to make smaller progress videos for $375 each (with footage we've captured).
ADD ON Option to capture other elements of design like Sustainable Wood etc. on site for $95/hr for filming and $75/hr for editing
Thank you for allowing us to quote on your video project. We believe that video needs to be engaging and entertaining to attract views. We work hard to develop a concept that will not only deliver customer views but will be worth sharing online. SPIRO Creative specializes in bringing out the "heart of the story" through our visual poetry and passion for what we do.
Adera Angelucci
Co-Founder/ Producer/ Director
e: [email protected]
p: 778-889-5545
