Video and Marketing Proposal for Boosh Food
One of our Telly Award-winning videos, showcasing the vision behind
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WHO WE ARE
SPIRO Creative are storytellers that use video to build relationships between businesses and customers using what we call heart & soul filmmaking. WHAT WE DO We create more than just video. We find the heart of your business and express that to the world in a way that authentically connects you to your audience. WHY WE DO IT The etymological origin of "SPIRO" is latin: To Breathe Life Into; Breathe the Spirit of; mind, soul & courage. We unearth your businesses most powerful narrative - why you do what you do- and create a boundless, soulful expression that resonates with viewers as a beacon amongst the sea of hollow marketing. Your story deserves to be told. We want to tell it. |
CREATIVE BRIEF
Brand Story or Heart of Your Business Style - Sample Videos below.
This video illuminates the faces behind Boosh, the inspiration and passion behind it. People don’t respond to what someone does anymore, but they want to know why they do it.
This is the story of Boosh’s why - to make an authentic connection with the audience. We can learn how the meals are made, see delivery drivers and how the meals can be mixed and matched and easily prepared and enjoyed, but it is the faces behind all these phases that make the connection. Healthy food for busy people is a service that is not one to be overlooked or undersold; there is a lot of heart that goes into feeding families.
Commercial - done in an Edgar Wright Style - Sample video below
The Boosh branding makes this commercial simple: a fun and quick explanation of what it is and how it works.
The commercial would show clean and colourful examples of dishes made possible by Boosh, along with voice over that
it is the most convenient way to feed your family because it is freshly made food frozen for your convenience, seasonal ingredients keeps the menu changing so you don’t get bored and you get to choose by mixing and matching.
Following this is a fast-cut style description with text and voice over detailing the steps:
1. Make your choice - screen capture from the website of perusing the menu.
2. Get it - screen capture of ordering from the site
3. Have it delivered - a knock at the person’s door, the box being put into their hands, the food going into the freezer.
4. Mix and Match - several quick shots of the same protein base with different sides and sauces.
5. Eat it! - shots of people, different ages, digging into the food. The last one holds up a forkful to the camera and smiles.
Cut to white and the tagline, "We work hard to make it that easy” and the call to action to visit booshfood.com
Commercial - Twilight Zone style - Sample Video Below
The commercial is done in Black and White, mimicking the classic Twilight Zone. An actor, doing his best Rod Serling impression, is standing in front of a family sitting down to dinner.
Actor: “Meet the Andersons, by all appearances a normal, everyday family. But appearances can be deceiving, as we will soon see, because the Andersons are anything but normal. In fact, they have a secret.”
We cut to the family enjoying their meals together, all mixed-and-matched Boosh food.
We hear the actor: “They are all enjoying this meal together.”
The family are enjoying the food, laughing and smiling, chatting.
“Even Tommy, the picky one, is happy. That’s because they ordered Boosh Food, freshly made gourmet meals frozen for your convenience. Each meal comes with choices of sides and sauces, so everyone gets what they like, which means Becky can’t try and slip the dog brussel sprouts.”
We then see the actor again. “Boosh Foods. So easy, so delicious, it’s unearthly.”
We then cut to a Twighlight Zone style logo and call to action for Boosh Foods.
Brand Story or Heart of Your Business Style - Sample Videos below.
This video illuminates the faces behind Boosh, the inspiration and passion behind it. People don’t respond to what someone does anymore, but they want to know why they do it.
This is the story of Boosh’s why - to make an authentic connection with the audience. We can learn how the meals are made, see delivery drivers and how the meals can be mixed and matched and easily prepared and enjoyed, but it is the faces behind all these phases that make the connection. Healthy food for busy people is a service that is not one to be overlooked or undersold; there is a lot of heart that goes into feeding families.
Commercial - done in an Edgar Wright Style - Sample video below
The Boosh branding makes this commercial simple: a fun and quick explanation of what it is and how it works.
The commercial would show clean and colourful examples of dishes made possible by Boosh, along with voice over that
it is the most convenient way to feed your family because it is freshly made food frozen for your convenience, seasonal ingredients keeps the menu changing so you don’t get bored and you get to choose by mixing and matching.
Following this is a fast-cut style description with text and voice over detailing the steps:
1. Make your choice - screen capture from the website of perusing the menu.
2. Get it - screen capture of ordering from the site
3. Have it delivered - a knock at the person’s door, the box being put into their hands, the food going into the freezer.
4. Mix and Match - several quick shots of the same protein base with different sides and sauces.
5. Eat it! - shots of people, different ages, digging into the food. The last one holds up a forkful to the camera and smiles.
Cut to white and the tagline, "We work hard to make it that easy” and the call to action to visit booshfood.com
Commercial - Twilight Zone style - Sample Video Below
The commercial is done in Black and White, mimicking the classic Twilight Zone. An actor, doing his best Rod Serling impression, is standing in front of a family sitting down to dinner.
Actor: “Meet the Andersons, by all appearances a normal, everyday family. But appearances can be deceiving, as we will soon see, because the Andersons are anything but normal. In fact, they have a secret.”
We cut to the family enjoying their meals together, all mixed-and-matched Boosh food.
We hear the actor: “They are all enjoying this meal together.”
The family are enjoying the food, laughing and smiling, chatting.
“Even Tommy, the picky one, is happy. That’s because they ordered Boosh Food, freshly made gourmet meals frozen for your convenience. Each meal comes with choices of sides and sauces, so everyone gets what they like, which means Becky can’t try and slip the dog brussel sprouts.”
We then see the actor again. “Boosh Foods. So easy, so delicious, it’s unearthly.”
We then cut to a Twighlight Zone style logo and call to action for Boosh Foods.
Sample Heart of Your Business and Brand Video
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Sample Commercial of an Edgar Write and Twilight Zone Style
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SERVICES OUTLINED - SPIRO CLUB - the Soul
(1) 60-90 second Brand Story, (2) 30-45 second Eye Catcher's plus a free Interview on Passionpreneur TV!
PRE-PRODUCTION
Conceptual and planning meeting
Scripting, Writing and Preparation Prior to Filming
Co-ordination of Shoot Days (optional)
PRODUCTION
4 hour Video Shoot at up to 2 locations
Director to facilitate, (1) Videographer to shoot
1 Cinema Camera set-up, 1 HD Camera set-up with Canon L Series Lenses
Professional Lighting and Sound Equipment
POST- PRODUCTION
Editing to music with logo, graphics and contact information
One round of edits from your feedback of the rough draft
HD quality digital files uploaded to Vimeo for download
There's a 4-6 week turn around time on delivery of videos from the day we film.
OTHER EXPENSES
Travel Cost is included if the video shoots are in the Lower Mainland
Actor fee if we don't use Ryan ;) but I think he'd be great!
VIDEO PRICING:
$3,000 SPIRO VIDEO CLUB OPTION. $250 a month for 12 months.
Option to save 5% of the total bill if entire amount is paid upfront.
Thank you for allowing us to quote on your video project. We believe that video needs to be engaging and entertaining to attract views. We work hard to develop a concept that will not only deliver customer views but will be worth sharing online. SPIRO Creative specializes in bringing out the "heart of the story" through our visual poetry and passion for what we do.
Adera Angelucci
Co-Founder/ Producer/ Director
e: adera@spirocreative.ca
p: 778-889-5545
(1) 60-90 second Brand Story, (2) 30-45 second Eye Catcher's plus a free Interview on Passionpreneur TV!
PRE-PRODUCTION
Conceptual and planning meeting
Scripting, Writing and Preparation Prior to Filming
Co-ordination of Shoot Days (optional)
PRODUCTION
4 hour Video Shoot at up to 2 locations
Director to facilitate, (1) Videographer to shoot
1 Cinema Camera set-up, 1 HD Camera set-up with Canon L Series Lenses
Professional Lighting and Sound Equipment
POST- PRODUCTION
Editing to music with logo, graphics and contact information
One round of edits from your feedback of the rough draft
HD quality digital files uploaded to Vimeo for download
There's a 4-6 week turn around time on delivery of videos from the day we film.
OTHER EXPENSES
Travel Cost is included if the video shoots are in the Lower Mainland
Actor fee if we don't use Ryan ;) but I think he'd be great!
VIDEO PRICING:
$3,000 SPIRO VIDEO CLUB OPTION. $250 a month for 12 months.
Option to save 5% of the total bill if entire amount is paid upfront.
Thank you for allowing us to quote on your video project. We believe that video needs to be engaging and entertaining to attract views. We work hard to develop a concept that will not only deliver customer views but will be worth sharing online. SPIRO Creative specializes in bringing out the "heart of the story" through our visual poetry and passion for what we do.
Adera Angelucci
Co-Founder/ Producer/ Director
e: adera@spirocreative.ca
p: 778-889-5545