Video Proposal for Bradner Farms
One of our Telly Award-winning videos, showcasing the vision behind
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WHO WE ARE
SPIRO Creative are storytellers that use video to build relationships between businesses and customers using what we call heart & soul filmmaking. WHAT WE DO We create more than just video. We find the heart of your business and express that to the world in a way that authentically connects you to your audience. WHY WE DO IT The etymological origin of "SPIRO" is latin: To Breathe Life Into; Breathe the Spirit of; mind, soul & courage. We unearth your businesses most powerful narrative - why you do what you do- and create a boundless, soulful expression that resonates with viewers as a beacon amongst the sea of hollow marketing. Your story deserves to be told. We want to tell it. |
CREATIVE BRIEF
1. Brand Movie
A cinematic expression of the values of Bradner/Golden Gate/Semlin Valley/Farms which creates an emotional engagement with the audience, creating a lasting and impactful first impression.
A brand movie is the story of why you do what you do.
This story is about how the values of the Donaldson family has not only shaped 3 generations of farmers but also fed countless families. It is the story of how these values have survived nearly 100 years through good and tough times and they not only are the foundations that all the Donaldson's are built on, but also the foundation the products are built on. This story will elicit admiration and trust.
These values, amongst the history of the Donaldson family farms, will be delivered through voice over by an older voice in present tense to reflect the first generation looking forward, telling what the farm was built on in terms of values and what should be passed on - and we will see in the footage how those values have been passed on and flourish today. It is a lyrical, visual mission statement of what Bradner Farms represents.
This story will be emphasized with symbolic, emblematic close-ups and sweeping, epic wide shots of landscapes.
It could start with the close-up of a hand holding a small mound of dirt, with the voice over telling us, “It all started with a handful of dirt, and the dreams of what to make of it.” The story would show each farm and how the family has grown those dreams.
It could end with the hand from the beginning letting the dirt run slowly from his/her hand before rising out of frame, “Something that we’re proud of. That’s what we’ll make of it."
A cinematic expression of the values of Bradner/Golden Gate/Semlin Valley/Farms which creates an emotional engagement with the audience, creating a lasting and impactful first impression.
A brand movie is the story of why you do what you do.
This story is about how the values of the Donaldson family has not only shaped 3 generations of farmers but also fed countless families. It is the story of how these values have survived nearly 100 years through good and tough times and they not only are the foundations that all the Donaldson's are built on, but also the foundation the products are built on. This story will elicit admiration and trust.
These values, amongst the history of the Donaldson family farms, will be delivered through voice over by an older voice in present tense to reflect the first generation looking forward, telling what the farm was built on in terms of values and what should be passed on - and we will see in the footage how those values have been passed on and flourish today. It is a lyrical, visual mission statement of what Bradner Farms represents.
This story will be emphasized with symbolic, emblematic close-ups and sweeping, epic wide shots of landscapes.
It could start with the close-up of a hand holding a small mound of dirt, with the voice over telling us, “It all started with a handful of dirt, and the dreams of what to make of it.” The story would show each farm and how the family has grown those dreams.
It could end with the hand from the beginning letting the dirt run slowly from his/her hand before rising out of frame, “Something that we’re proud of. That’s what we’ll make of it."
Sample of Brand Movie or Brand Story Style:
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Sample of Visuals (click the vimeo links)
2. Heart of your Business Videos for each Farm
Each farm deserves their own showcase that builds upon the connection made in the Brand Movie and informs the viewer more specifically on what each farm has to offer. Each video would be a showcase of farm and farmer(s), showing how the farm is run and where the products end up, while still showcasing the values instilled in the Brand Movie.
Here are two examples of videos of farmers that tie into restaurants, but for the purposes of Bradner Farms, could tie into Thrifty’s, Costco, etc. or stand alone on the farm.
Each farm deserves their own showcase that builds upon the connection made in the Brand Movie and informs the viewer more specifically on what each farm has to offer. Each video would be a showcase of farm and farmer(s), showing how the farm is run and where the products end up, while still showcasing the values instilled in the Brand Movie.
Here are two examples of videos of farmers that tie into restaurants, but for the purposes of Bradner Farms, could tie into Thrifty’s, Costco, etc. or stand alone on the farm.
Sample of Heart of Your Business
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SERVICES OUTLINED
(1) 60-90 second Brand Movie Video, (4) 60-90 second Heart of Your Business Videos
PRE-PRODUCTION
Conceptual and planning meeting
Scripting, Writing and Preparation Prior to Filming
Co-ordination of Shoot Days
PRODUCTION
10 hour Video Shoot at up to 5 locations
Director to facilitate, (1) Videographer to shoot
1 Cinema Camera set-up with Canon L Series Lenses
4K Drone Camera
Professional Lighting and Sound Equipment
POST- PRODUCTION
Editing to music with logo, graphics and contact information
One round of edits from your feedback of the rough draft
HD quality digital files uploaded to Vimeo for download
There's a 4-6 week turn around time on delivery of videos from the day we film.
OTHER EXPENSES
Travel Costs are included
VIDEO PRICING:
$10,000 (a savings of $3,500)
Option to save 5% of the total bill if entire amount is paid upfront.
Thank you for allowing us to quote on your video project. We believe that video needs to be engaging and entertaining to attract views. We work hard to develop a concept that will not only deliver customer views but will be worth sharing online. SPIRO Creative specializes in bringing out the "heart of the story" through our visual poetry and passion for what we do.
Adera Angelucci
Co-Founder/ Producer/ Director
e: [email protected]
p: 778-889-5545
(1) 60-90 second Brand Movie Video, (4) 60-90 second Heart of Your Business Videos
PRE-PRODUCTION
Conceptual and planning meeting
Scripting, Writing and Preparation Prior to Filming
Co-ordination of Shoot Days
PRODUCTION
10 hour Video Shoot at up to 5 locations
Director to facilitate, (1) Videographer to shoot
1 Cinema Camera set-up with Canon L Series Lenses
4K Drone Camera
Professional Lighting and Sound Equipment
POST- PRODUCTION
Editing to music with logo, graphics and contact information
One round of edits from your feedback of the rough draft
HD quality digital files uploaded to Vimeo for download
There's a 4-6 week turn around time on delivery of videos from the day we film.
OTHER EXPENSES
Travel Costs are included
VIDEO PRICING:
$10,000 (a savings of $3,500)
Option to save 5% of the total bill if entire amount is paid upfront.
Thank you for allowing us to quote on your video project. We believe that video needs to be engaging and entertaining to attract views. We work hard to develop a concept that will not only deliver customer views but will be worth sharing online. SPIRO Creative specializes in bringing out the "heart of the story" through our visual poetry and passion for what we do.
Adera Angelucci
Co-Founder/ Producer/ Director
e: [email protected]
p: 778-889-5545
