Video Proposal for Community Services
One of our Telly Award-winning videos, showcasing the vision behind
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WHO WE ARE
SPIRO Creative are storytellers that use video to build relationships between businesses and customers using what we call heart & soul filmmaking. WHAT WE DO We create more than just video. We find the heart of your business and express that to the world in a way that authentically connects you to your audience. WHY WE DO IT The etymological origin of "SPIRO" is latin: To Breathe Life Into; Breathe the Spirit of; mind, soul & courage. We unearth your businesses most powerful narrative - why you do what you do- and create a boundless, soulful expression that resonates with viewers as a beacon amongst the sea of hollow marketing. Your story deserves to be told. We want to tell it. |
CREATIVE BRIEF
With a Brand Movie, it is most effective if the story focuses on how it makes people FEEL rather than an "info dump” (what we call trying to include all information into the video: history, services, etc).
Pertinent information can be conveyed, but it must be distilled. A Brand Movie grabs people by pulling their heartstrings and inspires action - either to visit the website to learn more, to inquire about services, to donate or volunteer.
1. "One Person"
We can script this to a limit, that being we don’t know exactly how it feels to be helped by Community Services. We can provide a narrative template, but if one of your clients agreed to appear in this Brand Movie, he/she can flesh it out with their stories
and their individuality. The settings and particular shots will be influenced by this person.
We open on a bright, sunny, warm setting. We see our ONE PERSON, smiling and happy. They are with others, walking hand-in-hand and side-by-side. In voice over, he/she says this is a dream of what they wanted their life to be, how happy and safe they
felt in it — he/she wakes up, in a dark, lonely environment.
In slow motion, he/she walks down the street, alone. Everyone else is walking by in the opposite direction, laughing and talking. He/she walks with head down. In voice over, he/she talks about being alone, isolated, out of the flow, but that dream is still in his/her head, like a warm glow at the end of a long hallway.
Stopped in front of a shop/office window, he/she studies his/her reflection. In voice over, he/she says that this was the moment. The moment he/she saw not just what they didn’t like, but something else.
He/she stands gathering strength in front of something off camera - which we see is the Community Services location. He/she enters.
He/she ventures in and is greeted and show around. In voice over he/she is overwhelmed at seeing all the services that are offered, realizing there are a lot of people like him/her, worse off than him/her, kids etc.
And there are these people here to help.
A counsellor opens a door for him/her and he/she walks past.
Now, we see the dream again. In voice over, he/she talks about how good it feels, how he/she feels healed, safe, respected. We pull back to see the counsellor included in the group of ‘friends’ with him/her. In voice over, he/she states this is not a dream, this is his/her new reality.
2. "The Choice"
This story follows the journey of a bag or suitcase. We never see who is carrying it.
We hear a heated argument as a few meager belongings are tossed into a bag before it is closed and picked up.
The bag is carried down a hallway, as we hear shouting, sirens, crying.
The bag is carried down the street and sits on a bus as we hear more sounds of discord and anguish.
Finally it is put down on the sidewalk.
A door opens, and the cacophony ceases.
A counsellor stands in the open doorway of the Community Services building and smiles.
Over top of the bag laying empty, unpacked, we hear voice over say, "All it takes is a choice. Whatever it takes for someone to make that choice, we will help you the rest of the way.”
3. "In the Wilderness"
This Brand Movie relies on metaphorical images of isolation that clients feel before they come to community services, an array of people - young, old, man, woman, child.
We see each of these people in a metaphorical surrounding of their state of feeling lost and alone: in the wilderness of towering trees all around, pressed up against a door, and it is locked when they try the knob, looking out at torrential rain through a window, etc.
Voice Over states that we all deserve basic rights and even in someone’s darkest moments, they need to know that they are never alone. We see these same people in Community Services in the various programs, while the voice over says that Community Services offers safety and stability and the opportunity for clients to experience (the values of Community Services) - community, compassion, excellence, growth, respect. We end with the image of a person lost in the wilderness. The voice over says “together, we can bring someone in from the wilderness” - a hand reaches out and the person takes it.
Pertinent information can be conveyed, but it must be distilled. A Brand Movie grabs people by pulling their heartstrings and inspires action - either to visit the website to learn more, to inquire about services, to donate or volunteer.
1. "One Person"
We can script this to a limit, that being we don’t know exactly how it feels to be helped by Community Services. We can provide a narrative template, but if one of your clients agreed to appear in this Brand Movie, he/she can flesh it out with their stories
and their individuality. The settings and particular shots will be influenced by this person.
We open on a bright, sunny, warm setting. We see our ONE PERSON, smiling and happy. They are with others, walking hand-in-hand and side-by-side. In voice over, he/she says this is a dream of what they wanted their life to be, how happy and safe they
felt in it — he/she wakes up, in a dark, lonely environment.
In slow motion, he/she walks down the street, alone. Everyone else is walking by in the opposite direction, laughing and talking. He/she walks with head down. In voice over, he/she talks about being alone, isolated, out of the flow, but that dream is still in his/her head, like a warm glow at the end of a long hallway.
Stopped in front of a shop/office window, he/she studies his/her reflection. In voice over, he/she says that this was the moment. The moment he/she saw not just what they didn’t like, but something else.
He/she stands gathering strength in front of something off camera - which we see is the Community Services location. He/she enters.
He/she ventures in and is greeted and show around. In voice over he/she is overwhelmed at seeing all the services that are offered, realizing there are a lot of people like him/her, worse off than him/her, kids etc.
And there are these people here to help.
A counsellor opens a door for him/her and he/she walks past.
Now, we see the dream again. In voice over, he/she talks about how good it feels, how he/she feels healed, safe, respected. We pull back to see the counsellor included in the group of ‘friends’ with him/her. In voice over, he/she states this is not a dream, this is his/her new reality.
2. "The Choice"
This story follows the journey of a bag or suitcase. We never see who is carrying it.
We hear a heated argument as a few meager belongings are tossed into a bag before it is closed and picked up.
The bag is carried down a hallway, as we hear shouting, sirens, crying.
The bag is carried down the street and sits on a bus as we hear more sounds of discord and anguish.
Finally it is put down on the sidewalk.
A door opens, and the cacophony ceases.
A counsellor stands in the open doorway of the Community Services building and smiles.
Over top of the bag laying empty, unpacked, we hear voice over say, "All it takes is a choice. Whatever it takes for someone to make that choice, we will help you the rest of the way.”
3. "In the Wilderness"
This Brand Movie relies on metaphorical images of isolation that clients feel before they come to community services, an array of people - young, old, man, woman, child.
We see each of these people in a metaphorical surrounding of their state of feeling lost and alone: in the wilderness of towering trees all around, pressed up against a door, and it is locked when they try the knob, looking out at torrential rain through a window, etc.
Voice Over states that we all deserve basic rights and even in someone’s darkest moments, they need to know that they are never alone. We see these same people in Community Services in the various programs, while the voice over says that Community Services offers safety and stability and the opportunity for clients to experience (the values of Community Services) - community, compassion, excellence, growth, respect. We end with the image of a person lost in the wilderness. The voice over says “together, we can bring someone in from the wilderness” - a hand reaches out and the person takes it.
Sample of Brand Movie or Brand Story Style:
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Samples of Heart String Videos
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SERVICES OUTLINED
(1) 60-90 second Brand Story Video, (1) 60-90 second Heart String Video
PRE-PRODUCTION
Conceptual and planning meeting
Scripting, Writing and Preparation Prior to Filming
Co-ordination of Shoot Day
PRODUCTION
8 hour Video Shoot at up to 4 locations
Director to facilitate, (1) Videographer to shoot
1 Cinema Camera set-up, 1 HD Camera set-up with Canon L Series Lenses
1 4K Drone if required
Professional Lighting and Sound Equipment
POST- PRODUCTION
Editing to music with logo, graphics and contact information
One round of edits from your feedback of the rough draft
HD quality digital files uploaded to Vimeo for download
There's a 4-6 week turn around time on delivery of videos from the day we film.
OTHER EXPENSES
Travel Cost is included if the video shoots are in the Lower Mainland
Actors if we can't find volunteers or real people
VIDEO PRICING:
$5,000 (with a $1,000 donation from SPIRO Creative - if we can add our logo at the very end of the videos)
$4,000
Option to save 5% of the total bill if entire amount is paid upfront.
Thank you for allowing us to quote on your video project. We believe that video needs to be engaging and entertaining to attract views. We work hard to develop a concept that will not only deliver customer views but will be worth sharing online. SPIRO Creative specializes in bringing out the "heart of the story" through our visual poetry and passion for what we do.
Adera Angelucci
Co-Founder/ Producer/ Director
e: [email protected]
p: 778-889-5545
(1) 60-90 second Brand Story Video, (1) 60-90 second Heart String Video
PRE-PRODUCTION
Conceptual and planning meeting
Scripting, Writing and Preparation Prior to Filming
Co-ordination of Shoot Day
PRODUCTION
8 hour Video Shoot at up to 4 locations
Director to facilitate, (1) Videographer to shoot
1 Cinema Camera set-up, 1 HD Camera set-up with Canon L Series Lenses
1 4K Drone if required
Professional Lighting and Sound Equipment
POST- PRODUCTION
Editing to music with logo, graphics and contact information
One round of edits from your feedback of the rough draft
HD quality digital files uploaded to Vimeo for download
There's a 4-6 week turn around time on delivery of videos from the day we film.
OTHER EXPENSES
Travel Cost is included if the video shoots are in the Lower Mainland
Actors if we can't find volunteers or real people
VIDEO PRICING:
$5,000 (with a $1,000 donation from SPIRO Creative - if we can add our logo at the very end of the videos)
$4,000
Option to save 5% of the total bill if entire amount is paid upfront.
Thank you for allowing us to quote on your video project. We believe that video needs to be engaging and entertaining to attract views. We work hard to develop a concept that will not only deliver customer views but will be worth sharing online. SPIRO Creative specializes in bringing out the "heart of the story" through our visual poetry and passion for what we do.
Adera Angelucci
Co-Founder/ Producer/ Director
e: [email protected]
p: 778-889-5545
