Video Proposal for Falcon Equipment
One of our Telly Award-winning videos, showcasing the vision behind
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WHO WE ARE
SPIRO Creative are storytellers that use video to build relationships between businesses and customers using what we call heart & soul filmmaking. WHAT WE DO We create more than just video. We find the heart of your business and express that to the world in a way that authentically connects you to your audience. WHY WE DO IT The etymological origin of "SPIRO" is latin: To Breathe Life Into; Breathe the Spirit of; mind, soul & courage. We unearth your businesses most powerful narrative - why you do what you do- and create a boundless, soulful expression that resonates with viewers as a beacon amongst the sea of hollow marketing. Your story deserves to be told. We want to tell it. |
CREATIVE BRIEF
1. A brand movie is the story of why you do what you do.
This is a cinematic expression of “If you can think it, we can build it.”
The story is that Falcon Equipment started as a vision by a man shaped by his time as a farm boy in Saskatchewan and today provides
the tools necessary for prospective clients to achieve their visions. Falcon has grown over 30 years because of its core traits, which were no doubt learned on the farm and passed down to all the employees of the company - honesty, integrity, teamwork, confidence with humility and hard work - and also seen in the clients they serve.
Living and working by those traits are how great things are accomplished. Falcon provides the necessary equipment to achieve goals, but it is these core traits and an emphasis on vision that make it the success it is.
The Brand Movie is told through a scripted voice over accompanied by cinematic shots of the company’s people, products and facility as well as other elements to tell the story.
We start with a young boy on a farm (we have footage already) working and looking out to the horizon. This is where he learns the core traits and has the vision.
We see Falcon and its people and equipment as it is today - the culmination of that vision.
We see great things in industry and construction helped by Falcon Equipment (close-ups we have already).
We see the relationships that are formed between Falcon and its clients.
Finally, we see someone else looking out at the horizon with their own vision - and Falcon Equipment will be there to help them make it a reality, because “If you can think it, we can build it.”
2. Short Recruitment Video
A showcase of the culture of Falcon Equipment, not just an overview of its operations but how it is a reflection of its core traits. This video is to highlight why the person who shares these traits would want to work at Falcon Equipment above all others - Success is built on teamwork.
1. A brand movie is the story of why you do what you do.
This is a cinematic expression of “If you can think it, we can build it.”
The story is that Falcon Equipment started as a vision by a man shaped by his time as a farm boy in Saskatchewan and today provides
the tools necessary for prospective clients to achieve their visions. Falcon has grown over 30 years because of its core traits, which were no doubt learned on the farm and passed down to all the employees of the company - honesty, integrity, teamwork, confidence with humility and hard work - and also seen in the clients they serve.
Living and working by those traits are how great things are accomplished. Falcon provides the necessary equipment to achieve goals, but it is these core traits and an emphasis on vision that make it the success it is.
The Brand Movie is told through a scripted voice over accompanied by cinematic shots of the company’s people, products and facility as well as other elements to tell the story.
We start with a young boy on a farm (we have footage already) working and looking out to the horizon. This is where he learns the core traits and has the vision.
We see Falcon and its people and equipment as it is today - the culmination of that vision.
We see great things in industry and construction helped by Falcon Equipment (close-ups we have already).
We see the relationships that are formed between Falcon and its clients.
Finally, we see someone else looking out at the horizon with their own vision - and Falcon Equipment will be there to help them make it a reality, because “If you can think it, we can build it.”
2. Short Recruitment Video
A showcase of the culture of Falcon Equipment, not just an overview of its operations but how it is a reflection of its core traits. This video is to highlight why the person who shares these traits would want to work at Falcon Equipment above all others - Success is built on teamwork.
Sample Brand Movie
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Sample Recruitment
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SERVICES OUTLINED
(1) 60-90 second Brand Movie, (1) 30-45 second Recruitment Style "Culture" Video
PRE-PRODUCTION
Conceptual and planning meeting
Scripting, Writing and Preparation Prior to Filming
Co-ordination of Shoot Day
PRODUCTION
4 hour Video Shoot
Director to facilitate, (1) Videographer to shoot
1 Cinema Camera set-up, 1 HD Camera set-up with Canon L Series Lenses
Professional Lighting and Sound Equipment
POST- PRODUCTION
Editing to music with logo, graphics and contact information
One round of edits from your feedback of the rough draft
HD quality digital files uploaded to Vimeo for download
There's a 3-4 week to turn around time on delivery of videos from the day we film
OTHER EXPENSES
Travel Cost is included if the video shoots are in the Lower Mainland
VIDEO PRICING:
$3000 or as part of the SPIRO Video Club Package which also includes a 10-15 second video loop for your website and social media.
Thank you for allowing us to quote on your video project. We believe that video needs to be engaging and entertaining to attract views. We work hard to develop a concept that will not only deliver customer views but will be worth sharing online. SPIRO Creative specializes in bringing out the "heart of the story" through our visual poetry and passion for what we do.
Adera Angelucci
Co-Founder/ Producer/ Director
e: [email protected]
p: 778-889-5545
