Video Proposal for Flying Horse Design Studio
One of our Telly Award-winning videos, showcasing the vision behind
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WHO WE ARE
SPIRO Creative are storytellers that use video to build relationships between businesses and customers using what we call heart & soul filmmaking. WHAT WE DO We create more than just video. We find the heart of your business and express that to the world in a way that authentically connects you to your audience. WHY WE DO IT The etymological origin of "SPIRO" is latin: To Breathe Life Into; Breathe the Spirit of; mind, soul & courage. We unearth your businesses most powerful narrative - why you do what you do- and create a boundless, soulful expression that resonates with viewers as a beacon amongst the sea of hollow marketing. Your story deserves to be told. We want to tell it. |
CREATIVE BRIEF
The SPIRO Video Club - "The Soul"
Brand Movie
A cinematic story built around the idea of first impressions.
The theme, expressed in the scripted voice over, is that first impressions establishes trust and are what relationships are built on.
What Flying Horse does is create design that creates a riveting first impression that starts the cultivation of a relationship between business and client.
The metaphorical representation of this, which also brings in a personal factor to engage the audience, is you with a horse. The video would show the relationship between you and the horse and cut back and forth with the work that Flying Horse does (meeting clients, working on designs, etc).
Shots of caring for the horse and riding the horse, showing the freedom and flow that is evocative of what Flying Horse gives clients and ending with a slow motion shot of the horse running that transitions into the logo.
This showcases not just what Flying Horse does, but it captures the heart of it. This would be like a mini movie that will stand out from a traditional promo video.
Optional Video Idea:
The concept is built around “Your Story Told Through Design” from your new website. The main theme is that every business has its own unique story that can speak to people through it’s design. Flying Horse sees, shapes and manifests
that story into a brand identity.
The scripted voice over would talk about:
- The story of your business being your unique selling feature and design tells that story in a way that captivates prospective clients
- What Flying Horse stands for and how they bring a business’ story to life through design
- The benefits of telling your story through design
We could have fun visually representing how Flying Horse sees how to tell a business’ unique story -a scene with a client describing what they do and colours or shapes, logos start to appear (Eg. hand gesticulating leaves a brush stroke of a colour in the air for a moment.) We see Christie understanding the client.
We could include a montage of overhead shots of portfolio work on wood to show that every voice has it’s own unique representation.
The purpose of the video would be to push Flying Horse as one-of-a-kind designers that think outside of the box.
(2) Eye Catchers
These both could either be client testimonials or client studies. Or some reveals of how their logo and website used to look before Flying Horse transformed it.
Brand Movie
A cinematic story built around the idea of first impressions.
The theme, expressed in the scripted voice over, is that first impressions establishes trust and are what relationships are built on.
What Flying Horse does is create design that creates a riveting first impression that starts the cultivation of a relationship between business and client.
The metaphorical representation of this, which also brings in a personal factor to engage the audience, is you with a horse. The video would show the relationship between you and the horse and cut back and forth with the work that Flying Horse does (meeting clients, working on designs, etc).
Shots of caring for the horse and riding the horse, showing the freedom and flow that is evocative of what Flying Horse gives clients and ending with a slow motion shot of the horse running that transitions into the logo.
This showcases not just what Flying Horse does, but it captures the heart of it. This would be like a mini movie that will stand out from a traditional promo video.
Optional Video Idea:
The concept is built around “Your Story Told Through Design” from your new website. The main theme is that every business has its own unique story that can speak to people through it’s design. Flying Horse sees, shapes and manifests
that story into a brand identity.
The scripted voice over would talk about:
- The story of your business being your unique selling feature and design tells that story in a way that captivates prospective clients
- What Flying Horse stands for and how they bring a business’ story to life through design
- The benefits of telling your story through design
We could have fun visually representing how Flying Horse sees how to tell a business’ unique story -a scene with a client describing what they do and colours or shapes, logos start to appear (Eg. hand gesticulating leaves a brush stroke of a colour in the air for a moment.) We see Christie understanding the client.
We could include a montage of overhead shots of portfolio work on wood to show that every voice has it’s own unique representation.
The purpose of the video would be to push Flying Horse as one-of-a-kind designers that think outside of the box.
(2) Eye Catchers
These both could either be client testimonials or client studies. Or some reveals of how their logo and website used to look before Flying Horse transformed it.
Sample Brand Story Videos
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Sample Eye Catcher's
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SERVICES OUTLINED
(1) 60-90 second Brand Story Video, (2) 30 second Eye Catcher
PRE-PRODUCTION
Conceptual and planning meeting
Scripting, Writing and Preparation Prior to Filming
Co-ordination of Shoot Day
PRODUCTION
3.5 hour Video Shoot at 2 locations
Director to facilitate, (1) Videographer to shoot
1 Cinema Camera set-up, 1 HD Camera set-up with Canon L Series Lenses
Professional Lighting and Sound Equipment
POST- PRODUCTION
Editing to music with logo, graphics and contact information
One round of edits from your feedback of the rough draft
HD quality digital files uploaded to Vimeo for download
There's a 2-3 week turn around time on delivery of videos from the day we film.
OTHER EXPENSES
Travel Cost is included if the video shoots are in the Lower Mainland
VIDEO PRICING:
SPIRO VIDEO CLUB OPTION. $250 a month for 12 months. Details are here. Plus you get a 4th video absolutely free worth $500.
Option to save 5% of the total bill if entire amount is paid upfront.
Thank you for allowing us to quote on your video project. We believe that video needs to be engaging and entertaining to attract views. We work hard to develop a concept that will not only deliver customer views but will be worth sharing online. SPIRO Creative specializes in bringing out the "heart of the story" through our visual poetry and passion for what we do.
Adera Angelucci
Co-Founder/ Producer/ Director
e: adera@spirocreative.ca
p: 778-889-5545
