Video Proposal for Gary Wong
One of our Telly Award-winning videos, showcasing the vision behind
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WHO WE ARE
SPIRO Creative are storytellers that use video to build relationships between businesses and customers using what we call heart & soul filmmaking. WHAT WE DO We create more than just video. We find the heart of your business and express that to the world in a way that authentically connects you to your audience. WHY WE DO IT The etymological origin of "SPIRO" is latin: To Breathe Life Into; Breathe the Spirit of; mind, soul & courage. We unearth your businesses most powerful narrative - why you do what you do- and create a boundless, soulful expression that resonates with viewers as a beacon amongst the sea of hollow marketing. Your story deserves to be told. We want to tell it. |
CREATIVE BRIEF
1. Comedic Approach
- “translating interior design-speak”
Gary follows around the interior designer as he/she works with a client. The interior designer
speaks in “designese” ("This is chic,” “We need something to anchor the room,” “This doesn’t say Modern to me.” etc)
and gary translates it all so that the perplexed client can understand (“This couch is ugly and has to go” etc)
- Battle of the Sexes Interior Design
Given the look and feel of a design TV show, Gary and a female designer act as the hosts and clash on every single
design choice based on gender stereotypes of design (Gary thinks there’s too many pillows, the woman not enough, Gary
setting up a laundry basket and the woman making a dig that it’s a waste since all the clothes will end up on the floor, etc.
- A Day in the Life of An Interior Designer
What people think the job is (looking at swatches, buying antiques, etc) vs what it actually is: dealing with clients crazy
expectations (“my budget is $3000, so I’ll only want 3 rooms redone”) and not really knowing what they want (“I want it to
feel modern but country cozy at the same time” etc)
2. High energy Approach
A highly stylized and energized approach that leans on the personality rather than humour. Shorter videos, (60-90 seconds) that
focus on one particular item rather than a broader discussion to grab and hold people’s attention.
1. Comedic Approach
- “translating interior design-speak”
Gary follows around the interior designer as he/she works with a client. The interior designer
speaks in “designese” ("This is chic,” “We need something to anchor the room,” “This doesn’t say Modern to me.” etc)
and gary translates it all so that the perplexed client can understand (“This couch is ugly and has to go” etc)
- Battle of the Sexes Interior Design
Given the look and feel of a design TV show, Gary and a female designer act as the hosts and clash on every single
design choice based on gender stereotypes of design (Gary thinks there’s too many pillows, the woman not enough, Gary
setting up a laundry basket and the woman making a dig that it’s a waste since all the clothes will end up on the floor, etc.
- A Day in the Life of An Interior Designer
What people think the job is (looking at swatches, buying antiques, etc) vs what it actually is: dealing with clients crazy
expectations (“my budget is $3000, so I’ll only want 3 rooms redone”) and not really knowing what they want (“I want it to
feel modern but country cozy at the same time” etc)
2. High energy Approach
A highly stylized and energized approach that leans on the personality rather than humour. Shorter videos, (60-90 seconds) that
focus on one particular item rather than a broader discussion to grab and hold people’s attention.
Sample Videos
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SERVICES OUTLINED
(4) 1-2 minute Comedic Videos
PRE-PRODUCTION
Conceptual and planning meeting
Scripting and Preparation Prior to Filming
Co-ordination of Shoot Day
PRODUCTION
8 hour Video Shoot at up to 3 locations.
Director to facilitate, (1) Videographer to shoot
1 Cinema Camera set-up, 1 HD Camera set-up with Canon L Series Lenses
Professional Lighting and Sound Equipment
POST- PRODUCTION
Editing to music with logo, graphics and contact information
One round of edits from your feedback of the rough draft
HD quality digital files uploaded to Vimeo for download
There is a 3-4 week to turn around time on delivery of videos from the day we film
OTHER EXPENSES
Actors fees if applicable.
VIDEO PRICING:
$3000.
Terms: 50% up to start the project with 50% due once the first draft has been deliverd.
Thank you for allowing us to quote on your video project. We believe that video needs to be engaging and entertaining to attract views. We work hard to develop a concept that will not only deliver customer views but will be worth sharing online. SPIRO Creative specializes in bringing out the "heart of the story" through our visual poetry and passion for what we do.
Adera Angelucci
Co-Founder/ Producer/ Director
e: [email protected]
p: 778-889-5545
