Video Proposal for Heronwood Custom Cabinetry
One of our Telly Award-winning videos, showcasing the vision behind
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WHO WE ARE
SPIRO Creative are storytellers that use video to build relationships between businesses and customers using what we call heart & soul filmmaking. WHAT WE DO We create more than just video. We find the heart of your business and express that to the world in a way that authentically connects you to your audience. WHY WE DO IT The etymological origin of "SPIRO" is latin: To Breathe Life Into; Breathe the Spirit of; mind, soul & courage. We unearth your businesses most powerful narrative - why you do what you do- and create a boundless, soulful expression that resonates with viewers as a beacon amongst the sea of hollow marketing. Your story deserves to be told. We want to tell it. |
CREATIVE BRIEF
Short Documentary:
A 4-5 minute documentary of the family journey to build their dream home. The backbone of the piece would be voice over narrative from the family to provide the emotional context of the video - the desire to create something special for generations to come, the importance of family, and the importance of teamwork and "being local" in collaborating with local businesses.
This video would document the physical transformation of the property and give insights not only into how certain custom elements are made, but also why they have been chosen. We will see the team of skilled people who made this dream a reality, but most importantly we will feel that dream, conveyed in the story behind the construction: A tight-knit family who make a house a home. As the video comes to a close, we will have an appreciation for Heronwood Custom Cabinetry's passion and craftsmanship, and will know who the Fifields are and what they stand for.
Footage could include:
- Picturesque shots of the West Coast landscape
- Family walks, ATV rides,
- Collaboration with contractors, etc.
- The transformation of the building from barebones to the finished product
Heart of Your Business Video:
A 60-second video that highlights the WHY behind your story. There are many people who do what you do, but none of them do it for the reason you do. Your purpose is the fuel for your passion, and communicating that to an audience makes a resonant connection that lasts far longer and goes much deeper than any sales pitch. Utiizing footage from the larger documentary in addition to new footage, we can craft a scripted voice over narration to let the world know the family history and dedication to quality that make Heronwood Custom Cabinetry one-of-a-kind.
6 x 60 second "Process" videos:
Six short videos captured through out the process to give insight into the ongoing journey. This allows us to tease the final video, but also gives us the opportunity for a more focused look at a variety of subjects. A video could highlight a particular part of the construction such as the kitchen, a contractor/company working on a specific task and what its like working with Heronwood, a family "check-in" to see how everyone is feeling about the journey so far, or it can be a fun video of bloopers or hijinx on the job.
Short Documentary:
A 4-5 minute documentary of the family journey to build their dream home. The backbone of the piece would be voice over narrative from the family to provide the emotional context of the video - the desire to create something special for generations to come, the importance of family, and the importance of teamwork and "being local" in collaborating with local businesses.
This video would document the physical transformation of the property and give insights not only into how certain custom elements are made, but also why they have been chosen. We will see the team of skilled people who made this dream a reality, but most importantly we will feel that dream, conveyed in the story behind the construction: A tight-knit family who make a house a home. As the video comes to a close, we will have an appreciation for Heronwood Custom Cabinetry's passion and craftsmanship, and will know who the Fifields are and what they stand for.
Footage could include:
- Picturesque shots of the West Coast landscape
- Family walks, ATV rides,
- Collaboration with contractors, etc.
- The transformation of the building from barebones to the finished product
Heart of Your Business Video:
A 60-second video that highlights the WHY behind your story. There are many people who do what you do, but none of them do it for the reason you do. Your purpose is the fuel for your passion, and communicating that to an audience makes a resonant connection that lasts far longer and goes much deeper than any sales pitch. Utiizing footage from the larger documentary in addition to new footage, we can craft a scripted voice over narration to let the world know the family history and dedication to quality that make Heronwood Custom Cabinetry one-of-a-kind.
6 x 60 second "Process" videos:
Six short videos captured through out the process to give insight into the ongoing journey. This allows us to tease the final video, but also gives us the opportunity for a more focused look at a variety of subjects. A video could highlight a particular part of the construction such as the kitchen, a contractor/company working on a specific task and what its like working with Heronwood, a family "check-in" to see how everyone is feeling about the journey so far, or it can be a fun video of bloopers or hijinx on the job.
Sample Videos we've done (yours though, will have the Heronwood look/feel):
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SERVICES OUTLINED
(1) 4-5 minute Documentary (1) 60 second Heart of Your Business Video, (6) 60 second Process Videos
PRE-PRODUCTION
Conceptual and planning meeting
Scripting, Writing and Preparation Prior to Filming
Co-ordination of Shoot Days
PRODUCTION
12-15 hours of shooting at up to 3 locations broken into 10 visits
Director to facilitate, (1) Videographer to shoot
1 Cinema Camera set-up with Canon L Series Lenses
Professional Lighting and Sound Equipment
4K Drone if needed
POST- PRODUCTION
Editing to music with logo, graphics and contact information
One round of edits from your feedback of the rough drafts
HD quality digital files uploaded to Vimeo for download
There's a 2 week to turn around time on delivery of videos from the day we film
OTHER EXPENSES
Travel Cost is included if the video shoots are on Vancouver Island
BONUS:
We'll help create your Youtube Channel and upload your videos with proper tagging / describing and run a $100 Ad.
Value $700 free of charge.
VIDEO PRICING:
$5,870 with 2 equal payments spread over 12 months or 12 easy monthly payments of $500
Or we can work out a payment plan that suits your needs.
Thank you for allowing us to quote on your video project. We believe that video needs to be engaging and entertaining to attract views. We work hard to develop a concept that will not only deliver customer views but will be worth sharing online. SPIRO Creative specializes in bringing out the "heart of the story" through our visual poetry and passion for what we do.
Adera Angelucci
Co-Founder/ Producer/ Director
e: [email protected]
p: 778-889-5545
