Video and Marketing Proposal for Jacky Yenga
One of our Telly Award-winning videos, showcasing the vision behind
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WHO WE ARE
SPIRO Creative are storytellers that use video to build relationships between businesses and customers using what we call heart & soul filmmaking. WHAT WE DO We create more than just video. We find the heart of your business and express that to the world in a way that authentically connects you to your audience. WHY WE DO IT The etymological origin of "SPIRO" is latin: To Breathe Life Into; Breathe the Spirit of; mind, soul & courage. We unearth your businesses most powerful narrative - why you do what you do- and create a boundless, soulful expression that resonates with viewers as a beacon amongst the sea of hollow marketing. Your story deserves to be told. We want to tell it. |
CREATIVE BRIEF
BRAND STORY VIDEO CONCEPT (60-90 seconds)
A cinematic expression of your wisdom and purpose: the melding of African and Western ways of living - merging the abundance of the material with the more meaningful abundance of community/friendship/belonging.
The video has one purpose - to showcase the light and joy with which you live and share with others in the hopes of creating their own.
The two themes are Movement and Connection. Movement dictates the music (a drumbeat or song to dance to) and the imagery (you dancing in nature) and Connection is showcased in what you do - bringing people together to strengthen friendships and foster the building of community.
The story told through voice over is of your journey at a young age from Cameroon, which had a strong sense of belonging with community and where you sang and danced every day, to the Western world where you encountered isolation, lack of a sense of belonging and an emphasis on independence. Your life’s purpose became being a bridge between two worlds - taking the traditions of Africa to heal the Western world by bringing a sense of joy from dance and an emphasis on community and friendships. We will see the process of that learning at an event with dancing and the traditional meal.
Your passion is expressed - helping people break the cycle of isolation and solitude and embrace friendship and community to redefine what happiness and success can mean for them.
We’d love to use something you said at your TEDx talk as the opening line, “Where I come from, when you are friends, you are like family” and a closing line of something else you said, “how about we leave the isolation behind and become each other’s family?”
The feeling we want to leave the audience with is inspired to rethink the systems in which they order their lives, and motivate them to make changes for the better by working with you.
BRAND STORY VIDEO CONCEPT (60-90 seconds)
A cinematic expression of your wisdom and purpose: the melding of African and Western ways of living - merging the abundance of the material with the more meaningful abundance of community/friendship/belonging.
The video has one purpose - to showcase the light and joy with which you live and share with others in the hopes of creating their own.
The two themes are Movement and Connection. Movement dictates the music (a drumbeat or song to dance to) and the imagery (you dancing in nature) and Connection is showcased in what you do - bringing people together to strengthen friendships and foster the building of community.
The story told through voice over is of your journey at a young age from Cameroon, which had a strong sense of belonging with community and where you sang and danced every day, to the Western world where you encountered isolation, lack of a sense of belonging and an emphasis on independence. Your life’s purpose became being a bridge between two worlds - taking the traditions of Africa to heal the Western world by bringing a sense of joy from dance and an emphasis on community and friendships. We will see the process of that learning at an event with dancing and the traditional meal.
Your passion is expressed - helping people break the cycle of isolation and solitude and embrace friendship and community to redefine what happiness and success can mean for them.
We’d love to use something you said at your TEDx talk as the opening line, “Where I come from, when you are friends, you are like family” and a closing line of something else you said, “how about we leave the isolation behind and become each other’s family?”
The feeling we want to leave the audience with is inspired to rethink the systems in which they order their lives, and motivate them to make changes for the better by working with you.
Sample Heart of Your Business and Brand Movie
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SERVICES OUTLINED
(1) 60-90 second Brand Movie showcasing Jacky Yenga and the Spirit of the Village
PRE-PRODUCTION
Conceptual and planning meeting
Scripting, Writing and Preparation Prior to Filming
Co-ordination of Shoot Day
PRODUCTION
4.5 hour Video Shoot at three locations
Director to facilitate, (1) Videographer to shoot
1 Cinema Camera set-up, 1 HD Camera set-up with Canon L Series Lenses
1 4K Drone
Professional Lighting and Sound Equipment
POST- PRODUCTION
Editing to music with logo, graphics and contact information
One round of edits from your feedback of the rough draft
HD quality digital files uploaded to Vimeo for download
There's a 4-6 week turn around time on delivery of videos from the day we film.
OTHER EXPENSES
Travel Cost is included if the video shoots are in the Lower Mainland.
VIDEO PRICING:
$2,000 (savings of $500 because you are Annette's client) or if you'd like to join our SPIRO VIDEO CLUB you have the option of paying $500 a month for 6 months and you receive 3 videos and video marketing help.
Option to save 5% of the total bill if entire amount is paid upfront.
Thank you for allowing us to quote on your video project. We believe that video needs to be engaging and entertaining to attract views. We work hard to develop a concept that will not only deliver customer views but will be worth sharing online. SPIRO Creative specializes in bringing out the "heart of the story" through our visual poetry and passion for what we do.
Adera Angelucci
Co-Founder/ Producer/ Director
e: adera@spirocreative.ca
p: 778-889-5545
(1) 60-90 second Brand Movie showcasing Jacky Yenga and the Spirit of the Village
PRE-PRODUCTION
Conceptual and planning meeting
Scripting, Writing and Preparation Prior to Filming
Co-ordination of Shoot Day
PRODUCTION
4.5 hour Video Shoot at three locations
Director to facilitate, (1) Videographer to shoot
1 Cinema Camera set-up, 1 HD Camera set-up with Canon L Series Lenses
1 4K Drone
Professional Lighting and Sound Equipment
POST- PRODUCTION
Editing to music with logo, graphics and contact information
One round of edits from your feedback of the rough draft
HD quality digital files uploaded to Vimeo for download
There's a 4-6 week turn around time on delivery of videos from the day we film.
OTHER EXPENSES
Travel Cost is included if the video shoots are in the Lower Mainland.
VIDEO PRICING:
$2,000 (savings of $500 because you are Annette's client) or if you'd like to join our SPIRO VIDEO CLUB you have the option of paying $500 a month for 6 months and you receive 3 videos and video marketing help.
Option to save 5% of the total bill if entire amount is paid upfront.
Thank you for allowing us to quote on your video project. We believe that video needs to be engaging and entertaining to attract views. We work hard to develop a concept that will not only deliver customer views but will be worth sharing online. SPIRO Creative specializes in bringing out the "heart of the story" through our visual poetry and passion for what we do.
Adera Angelucci
Co-Founder/ Producer/ Director
e: adera@spirocreative.ca
p: 778-889-5545