Video Proposal for Lacey Construction
One of our Telly Award-winning videos, showcasing the vision behind
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WHO WE ARE
SPIRO Creative are storytellers that use video to build relationships between businesses and customers using what we call heart & soul filmmaking. WHAT WE DO We create more than just video. We find the heart of your business and express that to the world in a way that authentically connects you to your audience. WHY WE DO IT The etymological origin of "SPIRO" is latin: To Breathe Life Into; Breathe the Spirit of; mind, soul & courage. We unearth your businesses most powerful narrative - why you do what you do- and create a boundless, soulful expression that resonates with viewers as a beacon amongst the sea of hollow marketing. Your story deserves to be told. We want to tell it. |
CREATIVE BRIEF
SPIRO Video Club - the Heart. x 2.
Heart String: A 60 second cinematic approach, emphasizing the family owned and run aspect of the company that will connect to viewers in an emotional way.
The backbone of the piece would be the voice over discussing the values of the company and what the importance of family and community means. The highlighting of the importance of quality to the company could be made with a statement like “We know what a house represents.” This statement is the theme of the story, and the footage revolves around that:
- You together, walking your dogs
- picturesque shots of the landscape and community feel (the “Deroche Unincorporated” sign with the farms and mountains in the background would be a great opening shot)
- Driving together
- Arriving to one of your custom built home and delivering the keys to the new owners. The placing of the keys in the hands with the emphasis of the voice over: “We know what a house represents: Peace of mind. Family. Home."
Testimonial: This 2 minute video will be about the Lacey team. We will feature 3 employees and show what they love about their work, hear what kind of company Lacey Construction is to work with and who would make a good fit on the team. We'll also touch on the philanthropy efforts that are in place and how giving back is a priority to the company.
Eye Catchers x 6: 30 second commercials that Lacey Construction can use for their social media that showcases their work, their philosophy and personalities.
SPIRO Video Club - the Heart. x 2.
Heart String: A 60 second cinematic approach, emphasizing the family owned and run aspect of the company that will connect to viewers in an emotional way.
The backbone of the piece would be the voice over discussing the values of the company and what the importance of family and community means. The highlighting of the importance of quality to the company could be made with a statement like “We know what a house represents.” This statement is the theme of the story, and the footage revolves around that:
- You together, walking your dogs
- picturesque shots of the landscape and community feel (the “Deroche Unincorporated” sign with the farms and mountains in the background would be a great opening shot)
- Driving together
- Arriving to one of your custom built home and delivering the keys to the new owners. The placing of the keys in the hands with the emphasis of the voice over: “We know what a house represents: Peace of mind. Family. Home."
Testimonial: This 2 minute video will be about the Lacey team. We will feature 3 employees and show what they love about their work, hear what kind of company Lacey Construction is to work with and who would make a good fit on the team. We'll also touch on the philanthropy efforts that are in place and how giving back is a priority to the company.
Eye Catchers x 6: 30 second commercials that Lacey Construction can use for their social media that showcases their work, their philosophy and personalities.
Sample Heart String
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Sample Eye Catchers
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SERVICES OUTLINED
(1) 60-90 second Heart String (Heart of Your Business) Video, (1) 2 minute Lacey Construction "Culture" Video, (6) 30 second Eye Catchers. Plus you get a Entrepreneur's Story if Eric is interested.
PRE-PRODUCTION
Conceptual and planning meeting
Scripting, Writing and Preparation Prior to Filming
Co-ordination of Shoot Day
PRODUCTION
7 hour Video Shoot
Director to facilitate, (1) Videographer to shoot
1 Cinema Camera set-up, 1 HD Camera set-up with Canon L Series Lenses
Professional Lighting and Sound Equipment
POST- PRODUCTION
Editing to music with logo, graphics and contact information
One round of edits from your feedback of the rough draft
HD quality digital files uploaded to Vimeo for download
There's a 3-4 week to turn around time on delivery of videos from the day we film
OTHER EXPENSES
Travel Cost is included if the video shoots are in the Lower Mainland
BONUS:
We'll include our marketing package worth $700 free of charge.
VIDEO PRICING:
SPIRO Video Club x 2. $500 a month for 12 months.
Thank you for allowing us to quote on your video project. We believe that video needs to be engaging and entertaining to attract views. We work hard to develop a concept that will not only deliver customer views but will be worth sharing online. SPIRO Creative specializes in bringing out the "heart of the story" through our visual poetry and passion for what we do.
Adera Angelucci
Co-Founder/ Producer/ Director
e: [email protected]
p: 778-889-5545
