Video + Marketing Proposal for Nature's Pickin's
One of our Telly Award-winning videos, showcasing the vision behind
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WHO WE ARE
SPIRO Creative are storytellers that use video to build relationships between businesses and customers using what we call heart & soul filmmaking. WHAT WE DO We create more than just video. We find the heart of your business and express that to the world in a way that authentically connects you to your audience. WHY WE DO IT The etymological origin of "SPIRO" is latin: To Breathe Life Into; Breathe the Spirit of; mind, soul & courage. We unearth your businesses most powerful narrative - why you do what you do- and create a boundless, soulful expression that resonates with viewers as a beacon amongst the sea of hollow marketing. Your story deserves to be told. We want to tell it. |
CREATIVE BRIEF
SPIRO Video Club Membership –"The Soul"
Brand Movie
Nature’s Pickin’s Market is a unique entity, and as such deserves a unique video - a cinematic expression of what it stands for, where it came from and what it wants to do in the future. It is not a traditional promotional video, but rather a short film, the story of which is thematically embedded in the culture of Nature’s Pickin’s.
The emphasis on homegrown food, shopping local and living and teaching sustainability should be at the forefront.
There are two approaches we see as being the most effective, and they involve the narrator of the story.
Firstly, the scripted voice over could come from either of you, talking about the history of the families and how the farm came to be, which colours the local, home-grown aspect of Nature’s Pickins.
Secondly, the scripted voice over could come from a child, whose story is recounting a visit to the market and the farm and the lessons he/she learned. This story would follow the child around and see the experiences that Nature’s Pickin's has to offer, but we hear in the voice over the impression that the experiences has made - a sense of gratitude and stewardship that comes from learning about the practises and their importance in a sustainable future, supported by local, like-minded people.
Eye Catcher Video X 2
Each of the 2 Eye Catchers are short videos positioned for social media, short and easily digestible, easy to share and impactful. The eye catcher would emphasize an aspect of Nature’s Pickin's unique offerings, such as the farm, the U-Pick and the Chef. These videos would catch people’s attention online and drive them to Nature’s Pickin's website and social media pages to learn more,
where they would see the Brand Movie.
Including in your package is a FREE Interview Style Video where Adera will sit down with Doug + Carol and get the full story on how Nature's Pickin's came to be. Worth $500.
Brand Movie
Nature’s Pickin’s Market is a unique entity, and as such deserves a unique video - a cinematic expression of what it stands for, where it came from and what it wants to do in the future. It is not a traditional promotional video, but rather a short film, the story of which is thematically embedded in the culture of Nature’s Pickin’s.
The emphasis on homegrown food, shopping local and living and teaching sustainability should be at the forefront.
There are two approaches we see as being the most effective, and they involve the narrator of the story.
Firstly, the scripted voice over could come from either of you, talking about the history of the families and how the farm came to be, which colours the local, home-grown aspect of Nature’s Pickins.
Secondly, the scripted voice over could come from a child, whose story is recounting a visit to the market and the farm and the lessons he/she learned. This story would follow the child around and see the experiences that Nature’s Pickin's has to offer, but we hear in the voice over the impression that the experiences has made - a sense of gratitude and stewardship that comes from learning about the practises and their importance in a sustainable future, supported by local, like-minded people.
Eye Catcher Video X 2
Each of the 2 Eye Catchers are short videos positioned for social media, short and easily digestible, easy to share and impactful. The eye catcher would emphasize an aspect of Nature’s Pickin's unique offerings, such as the farm, the U-Pick and the Chef. These videos would catch people’s attention online and drive them to Nature’s Pickin's website and social media pages to learn more,
where they would see the Brand Movie.
Including in your package is a FREE Interview Style Video where Adera will sit down with Doug + Carol and get the full story on how Nature's Pickin's came to be. Worth $500.
Sample Brand Story Videos
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Sample Eye Catcher
SERVICES OUTLINED
(1) 60-90 second Brand Movie, (2) 30 second Eye Catcher's
PRE-PRODUCTION
Conceptual and planning meeting
Scripting, Writing and Preparation Prior to Filming
Co-ordination of Shoot Day
PRODUCTION
3.5 hour Video Shoot
Director to facilitate, (1) Videographer to shoot
1 Cinema Camera set-up, 1 HD Camera set-up with Canon L Series Lenses
Professional Lighting and Sound Equipment
POST- PRODUCTION
Editing to music with logo, graphics and contact information
One round of edits from your feedback of the rough draft
HD quality digital files uploaded to Vimeo for download
There's a 2-3 week turn around time on delivery of videos from the day we film.
OTHER EXPENSES
Travel Cost is included if the video shoots are in the Lower Mainland
VIDEO PRICING:
SPIRO VIDEO CLUB OPTION. $250 a month for 12 months. Details are here. Plus you get a 4th video absolutely free worth $500.
Option to save 5% of the total bill if entire amount is paid upfront.
Thank you for allowing us to quote on your video project. We believe that video needs to be engaging and entertaining to attract views. We work hard to develop a concept that will not only deliver customer views but will be worth sharing online. SPIRO Creative specializes in bringing out the "heart of the story" through our visual poetry and passion for what we do.
Adera Angelucci
Co-Founder/ Producer/ Director
e: [email protected]
p: 778-889-5545
