Video Proposal for Nickels Cabinets
One of our Telly Award-winning videos, showcasing the vision behind
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WHO WE ARE
SPIRO Creative are storytellers that use video to build relationships between businesses and customers using what we call heart & soul filmmaking. WHAT WE DO We create more than just video. We find the heart of your business and express that to the world in a way that authentically connects you to your audience. WHY WE DO IT The etymological origin of "SPIRO" is latin: To Breathe Life Into; Breathe the Spirit of; mind, soul & courage. We unearth your businesses most powerful narrative - why you do what you do- and create a boundless, soulful expression that resonates with viewers as a beacon amongst the sea of hollow marketing. Your story deserves to be told. We want to tell it. |
CREATIVE BRIEF
4-5 min Brand Story Video
This video will showcase the history of Nickels Cabinetry, it’s craftsmanship and innovation, as it moves into the future. The voice over will detail the start of Nickels Cabinetry in a garage in 1979 (the video could open with a silhouette being revealed by an opening garage door, wood on a table)
and discuss how the vision and values have carried the company forward through the decades, entrenching itself as a reliable, dedicated and exceptional (eg. "The family business has grown, but all that means is that the family has grown too.” - Shots of employees, working, looking to camera - "We pride ourselves on working with traditional values of hard work and attention to detail while being on the cutting edge of technology.”)
The video will focus heavily on three aspects:
- The product, a perfect marriage of form and functionality, custom-made
(We deal in custom designs because no clients are alike and their cabinetry should reflect that. It should reflect them.”)
- The craftmanship, the skill, dedication and attention to detail that goes into Nickels Cabinetry, the culture the company has that allows it to flourish.
- The relationships. How it feels to have had clients for decades & generations and also to gain the trust of new clients.
The relationship aspect will close the video as it is the most relatable and emotionally resonant piece, a call to action that feels like an invitation to be a part of something special. (eg. "Times change, and style and technology with it, but the one thing that remains constant is that our clients rely on us for our dedication and commitment to exceptional craftsmanship”)
1 min Promotional Video
A streamlined version of the Brand Story Video that can be utilized on social media platforms, email signatures and advertising, highlighting the craftmanship and values of Nickels Cabinetry and establishing its decades-long journey of leading the industry in innovation and elegance.
30 second Branding Reveal Teaser
A tease for not only the Open House audience but the online audience as well.
Black. We hear noises of woodwork - sawing, sanding, etc. as the voice over talks about how Nickels Cabinetry has made a name for itself in large part to its constant evolution, both in craftsmanship and technological innovation.
Slowly, the logo is revealed, along with the new tagline.
30 second commercial
A quick, punchy montage of the products and craftspeople of Nickels Cabinetry driven by powerful music. Short, but high impact.
15 second Header Loop Video
A short looped video to position on the header of Nickels Cabinetry’s landing page, a tease which will draw them into the longer videos on the site.
4-5 min Brand Story Video
This video will showcase the history of Nickels Cabinetry, it’s craftsmanship and innovation, as it moves into the future. The voice over will detail the start of Nickels Cabinetry in a garage in 1979 (the video could open with a silhouette being revealed by an opening garage door, wood on a table)
and discuss how the vision and values have carried the company forward through the decades, entrenching itself as a reliable, dedicated and exceptional (eg. "The family business has grown, but all that means is that the family has grown too.” - Shots of employees, working, looking to camera - "We pride ourselves on working with traditional values of hard work and attention to detail while being on the cutting edge of technology.”)
The video will focus heavily on three aspects:
- The product, a perfect marriage of form and functionality, custom-made
(We deal in custom designs because no clients are alike and their cabinetry should reflect that. It should reflect them.”)
- The craftmanship, the skill, dedication and attention to detail that goes into Nickels Cabinetry, the culture the company has that allows it to flourish.
- The relationships. How it feels to have had clients for decades & generations and also to gain the trust of new clients.
The relationship aspect will close the video as it is the most relatable and emotionally resonant piece, a call to action that feels like an invitation to be a part of something special. (eg. "Times change, and style and technology with it, but the one thing that remains constant is that our clients rely on us for our dedication and commitment to exceptional craftsmanship”)
1 min Promotional Video
A streamlined version of the Brand Story Video that can be utilized on social media platforms, email signatures and advertising, highlighting the craftmanship and values of Nickels Cabinetry and establishing its decades-long journey of leading the industry in innovation and elegance.
30 second Branding Reveal Teaser
A tease for not only the Open House audience but the online audience as well.
Black. We hear noises of woodwork - sawing, sanding, etc. as the voice over talks about how Nickels Cabinetry has made a name for itself in large part to its constant evolution, both in craftsmanship and technological innovation.
Slowly, the logo is revealed, along with the new tagline.
30 second commercial
A quick, punchy montage of the products and craftspeople of Nickels Cabinetry driven by powerful music. Short, but high impact.
15 second Header Loop Video
A short looped video to position on the header of Nickels Cabinetry’s landing page, a tease which will draw them into the longer videos on the site.
Sample Videos
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SERVICES OUTLINED
(1) 4-5 minute Brand Movie (1) 60 second Promotional Video (1) 30 Second Brand Reveal Teaser (1) 30 second Commercial and (1) 15 second Header Loop Video
PRE-PRODUCTION
Conceptual and planning meeting
Scripting, Writing and Preparation Prior to Filming
Co-ordination of Shoot Day
PRODUCTION
6.5 hour Video Shoot at up to 3 locations
Director to facilitate
(1) Videographer to shoot
1 Cinema Camera set-up, 1 HD Camera set-up with Canon L Series Lenses
Professional Lighting and Sound Equipment
POST- PRODUCTION
Editing to music with logo, graphics and contact information
One round of edits from your feedback of the rough draft
HD quality digital files uploaded to Vimeo for download
There's a 4-6 week turn around time on delivery of videos from the day we film.
Or you can opt in to our rush delivery (48 hour service) for an extra $350
OTHER EXPENSES
Travel Cost is included if the video shoots are on the Lower Mainland
VIDEO PRICING:
$5,250.00
Option to save 5% of the total bill if entire amount is paid upfront.
Thank you for allowing us to quote on your video project. We believe that video needs to be engaging and entertaining to attract views. We work hard to develop a concept that will not only deliver customer views but will be worth sharing online. SPIRO Creative specializes in bringing out the "heart of the story" through our visual poetry and passion for what we do.
Adera Angelucci
Co-Founder/ Producer/ Director
e: [email protected]
p: 778-889-5545
(1) 4-5 minute Brand Movie (1) 60 second Promotional Video (1) 30 Second Brand Reveal Teaser (1) 30 second Commercial and (1) 15 second Header Loop Video
PRE-PRODUCTION
Conceptual and planning meeting
Scripting, Writing and Preparation Prior to Filming
Co-ordination of Shoot Day
PRODUCTION
6.5 hour Video Shoot at up to 3 locations
Director to facilitate
(1) Videographer to shoot
1 Cinema Camera set-up, 1 HD Camera set-up with Canon L Series Lenses
Professional Lighting and Sound Equipment
POST- PRODUCTION
Editing to music with logo, graphics and contact information
One round of edits from your feedback of the rough draft
HD quality digital files uploaded to Vimeo for download
There's a 4-6 week turn around time on delivery of videos from the day we film.
Or you can opt in to our rush delivery (48 hour service) for an extra $350
OTHER EXPENSES
Travel Cost is included if the video shoots are on the Lower Mainland
VIDEO PRICING:
$5,250.00
Option to save 5% of the total bill if entire amount is paid upfront.
Thank you for allowing us to quote on your video project. We believe that video needs to be engaging and entertaining to attract views. We work hard to develop a concept that will not only deliver customer views but will be worth sharing online. SPIRO Creative specializes in bringing out the "heart of the story" through our visual poetry and passion for what we do.
Adera Angelucci
Co-Founder/ Producer/ Director
e: [email protected]
p: 778-889-5545
