Video Proposal for No Straw Challenge
One of our Telly Award-winning videos, showcasing the vision behind
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WHO WE ARE
SPIRO Creative are storytellers that use video to build relationships between businesses and customers using what we call heart & soul filmmaking. WHAT WE DO We create more than just video. We find the heart of your business and express that to the world in a way that authentically connects you to your audience. WHY WE DO IT The etymological origin of "SPIRO" is latin: To Breathe Life Into; Breathe the Spirit of; mind, soul & courage. We unearth your businesses most powerful narrative - why you do what you do- and create a boundless, soulful expression that resonates with viewers as a beacon amongst the sea of hollow marketing. Your story deserves to be told. We want to tell it. |
CREATIVE BRIEF
1) Cola Type Commercials (#nostrawchallenge)
This eschews the typical approach to environmentally conscious messaging, which is sad slow piano music/sad voice over with grim facts and figures people tune this out because they feel guilty. Giving these videos a fun and easy feel don’t show the struggle of stopping plastic pollution, they just show that it can be a simple easy choice.
It is implicit marketing: each commercial has a story in which the straw plays a role, but it doesn’t beat the audience over the head with it.
For instance:
A group of young friends are hanging out during the summer at a lake, having fun in the heat. A guy and girl keep making eye contact but with all the other people there, he can’t get a second with her (his friends keep horsing around with him, her friend grabs her to chat) and at the end the guy is sitting drinking with a reusable straw and the girl sits down next to him and plops her own straw in and takes a sip, and they lock eyes.
These short commercials are colourful, bright and fun, ending with the #nostrawchallenge and a call to action to learn more.
2) Short Documentary Style Videos
The younger generations are those who will inherit the world from its past generations, warts and all, and they will also be the ones to create change.
Highlighting this new movement of socially and environmentally conscious young people that can show how small choices can have big impacts - like the #nostrawchallenge.
Each 2-3 minute story focuses on a young person at a time of transition (high school to university/university to “real life” or just simply coming to a realization about environmentalism) and follows a story, with scripted voice over from the young person. We can either find real scenarios or create our own. By focusing on an emotionally resonant and relatable story, the message will be more impactful and they have a better chance of being shared.
Possible Examples:
- A teenager’s first car is a hybrid or electric car. We see them take it out for the “first” time to see friends. The story is about the freedom the person feels while not contributing to greenhouse emissions. He/she is happy that her friends feel the same way: he/she pops the glove box and has reusable straws and we see them all use them at a public setting outside.
- A young person’s parent is helping them create their own “garden” so they can grow some of their own veggies. We see the relationship and how the young person has been influenced to think about the environment and/or visa versa. They make a green juice and use reusable straws. This story is about the relationship between parent/child and passing on being environmentally aware.
Each video would begin with “#nostrawchallenge presents” and will provide the url and a call to action at the end for the viewers to learn more and make the switch.
3) Fundraising Commercial
This video is aimed at students and parents of students who are fundraising for various events, trips, and school teams. A short call to action video featuring a child and parent sorting and lugging bottles, with them talking about how its nice to raise funds for a school function and be environmentally conscious, but doing what they typically do (with the bottles) is time consuming and a lot of work, not to mention there are already recycle services in place to take the bottles.
What they propose is fundraising by selling #nostrawchallenge reusable straw by emailing and social media posting a custom
link to the straw store so that people can support their community and be environmentally conscious. We can insert screenshots of
The site/custom links and social media examples.
4) Brand Ambassador Program
Re-purposing footage shot from the #nostrawchallenge commercials, the Brand Ambassador Program advertises how people can
Promote the #nostrawchallenge, encourage the conversation around reusable and biodegradable materials and make money doing it. We can
include social media examples and screenshots of the easy signup process on the website.
1) Cola Type Commercials (#nostrawchallenge)
This eschews the typical approach to environmentally conscious messaging, which is sad slow piano music/sad voice over with grim facts and figures people tune this out because they feel guilty. Giving these videos a fun and easy feel don’t show the struggle of stopping plastic pollution, they just show that it can be a simple easy choice.
It is implicit marketing: each commercial has a story in which the straw plays a role, but it doesn’t beat the audience over the head with it.
For instance:
A group of young friends are hanging out during the summer at a lake, having fun in the heat. A guy and girl keep making eye contact but with all the other people there, he can’t get a second with her (his friends keep horsing around with him, her friend grabs her to chat) and at the end the guy is sitting drinking with a reusable straw and the girl sits down next to him and plops her own straw in and takes a sip, and they lock eyes.
These short commercials are colourful, bright and fun, ending with the #nostrawchallenge and a call to action to learn more.
2) Short Documentary Style Videos
The younger generations are those who will inherit the world from its past generations, warts and all, and they will also be the ones to create change.
Highlighting this new movement of socially and environmentally conscious young people that can show how small choices can have big impacts - like the #nostrawchallenge.
Each 2-3 minute story focuses on a young person at a time of transition (high school to university/university to “real life” or just simply coming to a realization about environmentalism) and follows a story, with scripted voice over from the young person. We can either find real scenarios or create our own. By focusing on an emotionally resonant and relatable story, the message will be more impactful and they have a better chance of being shared.
Possible Examples:
- A teenager’s first car is a hybrid or electric car. We see them take it out for the “first” time to see friends. The story is about the freedom the person feels while not contributing to greenhouse emissions. He/she is happy that her friends feel the same way: he/she pops the glove box and has reusable straws and we see them all use them at a public setting outside.
- A young person’s parent is helping them create their own “garden” so they can grow some of their own veggies. We see the relationship and how the young person has been influenced to think about the environment and/or visa versa. They make a green juice and use reusable straws. This story is about the relationship between parent/child and passing on being environmentally aware.
Each video would begin with “#nostrawchallenge presents” and will provide the url and a call to action at the end for the viewers to learn more and make the switch.
3) Fundraising Commercial
This video is aimed at students and parents of students who are fundraising for various events, trips, and school teams. A short call to action video featuring a child and parent sorting and lugging bottles, with them talking about how its nice to raise funds for a school function and be environmentally conscious, but doing what they typically do (with the bottles) is time consuming and a lot of work, not to mention there are already recycle services in place to take the bottles.
What they propose is fundraising by selling #nostrawchallenge reusable straw by emailing and social media posting a custom
link to the straw store so that people can support their community and be environmentally conscious. We can insert screenshots of
The site/custom links and social media examples.
4) Brand Ambassador Program
Re-purposing footage shot from the #nostrawchallenge commercials, the Brand Ambassador Program advertises how people can
Promote the #nostrawchallenge, encourage the conversation around reusable and biodegradable materials and make money doing it. We can
include social media examples and screenshots of the easy signup process on the website.
Sample Video Styles and Feel
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A Couple Samples Of Our Work
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SERVICES OUTLINED
(3) 60 second #NoStrawChallenge Commercials, (1) 60 second Fundraising Video, (1) 60 second Brand Ambassador Promo Video
PRE-PRODUCTION
Conceptual and planning meeting
Scripting, Writing and Preparation Prior to Filming
Co-ordination of Shoot Days
PRODUCTION
9 hour Video Shoot at up to 5 locations
Director to facilitate, (1) Videographer to shoot
1 Cinema Camera set-up with Canon L Series Lenses
Professional Lighting and Sound Equipment
POST- PRODUCTION
Editing to music with logo, graphics and contact information
One round of edits from your feedback of the rough draft
HD quality digital files uploaded to Vimeo for download
There's a 3-4 week turn around time on delivery of videos from the day we film.
OTHER EXPENSES
Travel Cost is included if the video shoots are on Vancouver Island
VIDEO PRICING:
$4,200
50% upfront with 50% upon delviery of the first 3 videos.
Option to save 5% of the total bill if entire amount is paid upfront.
Each 2-3 minute Documentary Style Video would cost $1800
Thank you for allowing us to quote on your video project. We believe that video needs to be engaging and entertaining to attract views. We work hard to develop a concept that will not only deliver customer views but will be worth sharing online. SPIRO Creative specializes in bringing out the "heart of the story" through our visual poetry and passion for what we do.
Adera Angelucci
Co-Founder/ Producer/ Director
e: [email protected]
p: 778-889-5545
(3) 60 second #NoStrawChallenge Commercials, (1) 60 second Fundraising Video, (1) 60 second Brand Ambassador Promo Video
PRE-PRODUCTION
Conceptual and planning meeting
Scripting, Writing and Preparation Prior to Filming
Co-ordination of Shoot Days
PRODUCTION
9 hour Video Shoot at up to 5 locations
Director to facilitate, (1) Videographer to shoot
1 Cinema Camera set-up with Canon L Series Lenses
Professional Lighting and Sound Equipment
POST- PRODUCTION
Editing to music with logo, graphics and contact information
One round of edits from your feedback of the rough draft
HD quality digital files uploaded to Vimeo for download
There's a 3-4 week turn around time on delivery of videos from the day we film.
OTHER EXPENSES
Travel Cost is included if the video shoots are on Vancouver Island
VIDEO PRICING:
$4,200
50% upfront with 50% upon delviery of the first 3 videos.
Option to save 5% of the total bill if entire amount is paid upfront.
Each 2-3 minute Documentary Style Video would cost $1800
Thank you for allowing us to quote on your video project. We believe that video needs to be engaging and entertaining to attract views. We work hard to develop a concept that will not only deliver customer views but will be worth sharing online. SPIRO Creative specializes in bringing out the "heart of the story" through our visual poetry and passion for what we do.
Adera Angelucci
Co-Founder/ Producer/ Director
e: [email protected]
p: 778-889-5545
