Video, Marketing and Branding Proposal
for Clean Seed Capital Group
One of our Telly Award-winning videos, showcasing the vision behind
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WHO WE ARE
SPIRO Creative are storytellers that use video to build relationships between businesses and customers using what we call heart & soul filmmaking. WHAT WE DO We create more than just video. We find the heart of your business and express that to the world in a way that authentically connects you to your audience. WHY WE DO IT The etymological origin of "SPIRO" is latin: To Breathe Life Into; Breathe the Spirit of; mind, soul & courage. We unearth your businesses most powerful narrative - why you do what you do- and create a boundless, soulful expression that resonates with viewers as a beacon amongst the sea of hollow marketing. Your story deserves to be told. We want to tell it. |
CREATIVE BRIEF
and what we believe Clean Seed would greatly benefit from.
A Story
In order to attract share purchases, the messaging must entice people to buy into the mission rather than the technology. Specs and numbers can make people's eyes glaze over, but creating an emotional connection, a need, through story can inspire action. The documentary, Earth on the Edge, did a good job in accomplishing this overall by telling a story that was 95% problem and 5% solution.
It is an excellent base to work from in terms of refocusing the marketing. It is both a valuable marketing tool and an inspiration for where to take the branding.
The most powerful, simple message within the documentary was the connection made between the agrarian origin of poking a stick in the ground to place a seed and the Smart Seeder Max. It's not that the machine is as simple as a stick, it's that the impact made on the earth is incredibly minimal. Using state-of-the-art technological advances to perfect traditional methods is a powerful message, especially being accompanied by how farming practices between the stick and the Smart Seeder Max have contributed to the hunger crisis we will face if a great change does not occur.
We want to inspire people to be a part of that great change. This lead us to possible tag lines such as Seeds of Change or Seeds of a Revolution. The concept of utilizing technology to exponentially improve basic methodologies lead us to Innovation to Return to the Roots of Farming.
The problem/solution approach shows how comprehensive a tool the Smart Seeder Max is (current practices means losing 24 tons of top soil annually, decreased yields, and increased costs; Smart Seeder Max means soil retention, increased yields and decreased costs). Addressing the farming crisis appeals to a potential shareholders heart, and seeing how advantageous the Smart Seeder Max is not only to individual farmers and agricultural manufacturers but even national governments appeals to potential shareholders purse strings. It is an investment that has a high moral and financial reward.
The story to be told is that we have set ourselves on a path to disaster unless we make a great change, and there is a concrete, undeniable tool to do so. As well, there has always been resistance to environmentally conscious initiatives because of their inherent resistance to current practices (stop fracking, stop fossil fuels, etc). With the Smart Seeder Max, you are not asking for anything to stop. Quite the contrary. You are allowing for preservation and production.
Online Video Marketing
It would be beneficial to test the waters and see what resonates with viewers. We recommend running online ads for 2-3 months with different verbiage and taglines to see what yields the highest return.
In terms of leveraging Earth on the Edge, it is criminally under-viewed, currently sitting at 7,000 views. Getting it onto a broad platform, such as TELUS TV would broaden the audience. Pitching the documentary as a sort of proof of concept to a large streamer such as Netflix or Amazon would allow for not only an enormous audience, but the opportunity to tell a bigger story with long-form episodes (for example, a limited series on the impending hunger crisis seen through the lens of several countries around the world).
For social media, Earth on the Edge and The Seed of an Idea - Grows the Next Generation can be easily broken down into digestible short videos from 15-60 seconds in length to tell different pieces of the larger story, each one ending with the call to action "to learn more, visit cleanseedcapital.com" to drive traffic to the website and get more views for Earth on the Edge.
A Website
A rebuilt no code website on Wordpress using the Divi builder can easily be managed in-house or with us with same day turn around. Your new website includes free management of the site for 3 months to test if that service is of value to you. After that it's $97/month or $1000 for the year and includes the following.
*WORDPRESS UPDATES
* EMERGENCY SERVICES
* OFFSITE BACKUPS
* WORDPRESS SECURITY
* MALMARE REMOVAL
* MONTHLY REPORTS
(*more details can be provided if interested)
Some samples of our web work include:
www.cmetals.com
tbird.ca
bluecoasteventgroup.com
At the very least, the current website needs a keen eye to make the verbiage for the layperson (we also noticed an error in the tagline on the header: "Architects of the Worlds Most Advanced Seeding and Planting Technology" should have an apostrophe: World's.
We offer Google refinement and Google Ad Digital Advertising from Google Adwords to Meta (Facebook and Instagram) and Youtube. It's all about driving qualified customers to your site.
Also engaging with followers on social media. You have zero people you're following on your Instagram page and that's not the way we win hearts and minds. Clean Seed capital needs to be communicating and creating conversations with the right brands and people on all it's platforms.
A Name
Getting a "celebrity" endorsement would help with exposure exponentially. Reaching out to people like farming-minded people like Jeremy Clarkson or Paul McCartney, or those who champion the cause of soil conservation or global hunger concerns would be potential shareholders but also vital amplifiers.
The site intengine.com is an aggregator of eco-friendly businesses. A profile on that site would provide connections and a voice amongst a community close to your cause.
We also have a few potential Share Purchasers in mind: Jen Woike (Farmer Ben's), Kevin Edgecombe (Edgecombe Builders Group), and Trevor McGregor / Meeka (two (ex) Tony Robbin's coaches. He's passionate about Feeding America) that we could send your info too.
We believe in not only your cause but your technology, and we would proudly work together to spread your story.
and what we believe Clean Seed would greatly benefit from.
A Story
In order to attract share purchases, the messaging must entice people to buy into the mission rather than the technology. Specs and numbers can make people's eyes glaze over, but creating an emotional connection, a need, through story can inspire action. The documentary, Earth on the Edge, did a good job in accomplishing this overall by telling a story that was 95% problem and 5% solution.
It is an excellent base to work from in terms of refocusing the marketing. It is both a valuable marketing tool and an inspiration for where to take the branding.
The most powerful, simple message within the documentary was the connection made between the agrarian origin of poking a stick in the ground to place a seed and the Smart Seeder Max. It's not that the machine is as simple as a stick, it's that the impact made on the earth is incredibly minimal. Using state-of-the-art technological advances to perfect traditional methods is a powerful message, especially being accompanied by how farming practices between the stick and the Smart Seeder Max have contributed to the hunger crisis we will face if a great change does not occur.
We want to inspire people to be a part of that great change. This lead us to possible tag lines such as Seeds of Change or Seeds of a Revolution. The concept of utilizing technology to exponentially improve basic methodologies lead us to Innovation to Return to the Roots of Farming.
The problem/solution approach shows how comprehensive a tool the Smart Seeder Max is (current practices means losing 24 tons of top soil annually, decreased yields, and increased costs; Smart Seeder Max means soil retention, increased yields and decreased costs). Addressing the farming crisis appeals to a potential shareholders heart, and seeing how advantageous the Smart Seeder Max is not only to individual farmers and agricultural manufacturers but even national governments appeals to potential shareholders purse strings. It is an investment that has a high moral and financial reward.
The story to be told is that we have set ourselves on a path to disaster unless we make a great change, and there is a concrete, undeniable tool to do so. As well, there has always been resistance to environmentally conscious initiatives because of their inherent resistance to current practices (stop fracking, stop fossil fuels, etc). With the Smart Seeder Max, you are not asking for anything to stop. Quite the contrary. You are allowing for preservation and production.
Online Video Marketing
It would be beneficial to test the waters and see what resonates with viewers. We recommend running online ads for 2-3 months with different verbiage and taglines to see what yields the highest return.
In terms of leveraging Earth on the Edge, it is criminally under-viewed, currently sitting at 7,000 views. Getting it onto a broad platform, such as TELUS TV would broaden the audience. Pitching the documentary as a sort of proof of concept to a large streamer such as Netflix or Amazon would allow for not only an enormous audience, but the opportunity to tell a bigger story with long-form episodes (for example, a limited series on the impending hunger crisis seen through the lens of several countries around the world).
For social media, Earth on the Edge and The Seed of an Idea - Grows the Next Generation can be easily broken down into digestible short videos from 15-60 seconds in length to tell different pieces of the larger story, each one ending with the call to action "to learn more, visit cleanseedcapital.com" to drive traffic to the website and get more views for Earth on the Edge.
A Website
A rebuilt no code website on Wordpress using the Divi builder can easily be managed in-house or with us with same day turn around. Your new website includes free management of the site for 3 months to test if that service is of value to you. After that it's $97/month or $1000 for the year and includes the following.
*WORDPRESS UPDATES
* EMERGENCY SERVICES
* OFFSITE BACKUPS
* WORDPRESS SECURITY
* MALMARE REMOVAL
* MONTHLY REPORTS
(*more details can be provided if interested)
Some samples of our web work include:
www.cmetals.com
tbird.ca
bluecoasteventgroup.com
At the very least, the current website needs a keen eye to make the verbiage for the layperson (we also noticed an error in the tagline on the header: "Architects of the Worlds Most Advanced Seeding and Planting Technology" should have an apostrophe: World's.
We offer Google refinement and Google Ad Digital Advertising from Google Adwords to Meta (Facebook and Instagram) and Youtube. It's all about driving qualified customers to your site.
Also engaging with followers on social media. You have zero people you're following on your Instagram page and that's not the way we win hearts and minds. Clean Seed capital needs to be communicating and creating conversations with the right brands and people on all it's platforms.
A Name
Getting a "celebrity" endorsement would help with exposure exponentially. Reaching out to people like farming-minded people like Jeremy Clarkson or Paul McCartney, or those who champion the cause of soil conservation or global hunger concerns would be potential shareholders but also vital amplifiers.
The site intengine.com is an aggregator of eco-friendly businesses. A profile on that site would provide connections and a voice amongst a community close to your cause.
We also have a few potential Share Purchasers in mind: Jen Woike (Farmer Ben's), Kevin Edgecombe (Edgecombe Builders Group), and Trevor McGregor / Meeka (two (ex) Tony Robbin's coaches. He's passionate about Feeding America) that we could send your info too.
We believe in not only your cause but your technology, and we would proudly work together to spread your story.
More Samples of our Related Video Work:
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