Video Campaign Proposal for Twist Performance
CREATIVE CAMPAIGN PITCH:
1. “NOW"
A 60-second Brand Hype video, high tempo and high impact. An inspirational pump-up video to attract clients to come home to TWIST.
It's designed to motivate, instill the culture of TWIST and break down the myths about body type/gender roles to make TWIST feel like a person’s home no matter what shape or size they are, the only thing that matters is their drive.
It is based upon the TWIST Brand Manifesto, and the thematic emphasis is “NOW.”
The Brand Manifesto, with additional scripting of brand points to connect to each audience and an emphasis on “NOW," would serve as a voice over for the video. This video, in no uncertain terms is telling the viewer what TWIST is and is challenging them, inspiring them to be a part of it.
Everything they need is within their grasp and within their control. What will they do with it?
See the possible.
Opportunity is now here.
Life is short. The moment is all we have.
In everything and in every place, seize the possibility for better health, wellness and fitness.
We can show you how.
Top of your game or coming back from a setback.
Now gives you a chance to move forward - if you take it.
What eat, how you live, how you move.
Now is the small change that makes a big difference.
Now is optimism-in-reach.
Now is waiting for us to find it and make the most of it.
Now, what will you do?
Cinematic imagery, black and white with the occasional splash of the branded red, emphasizes the story. A mixture of slow-motion and fast-paced footage not just of working out but living a healthy, fit life leads the viewer to the undeniable conclusion: It is all about NOW. It leaves them with a question
that will resonate with them long after the video is over. “Now, what will you do?”
This is the style and feel of the Nike and Johnny Walker Branded Videos that we watched together. We will need Actors and agree upon a shot list prior to starting the project. Cost is $3000.
2. “UNCONVENTIONAL”
A 60-second Brand Hype video that reaches out to business leaders to join the TWIST family.
It is designed to make a connection between the TWIST brand and the individual by appealing to what makes both TWIST and these business leaders who they are - refusing convention and blazing a new path. Being unconventional.
It is based around the TWIST manifesto for the second positioning area, with the emphasis around “unconventional.” Utilizing this manifesto, in addition to scripting an appeal to these business leaders’ unconventionality, this voice over says 'this is what TWIST is about, and we know you fit right in. Let’s blaze a trail together.’
Convention is short-sighted
Sees the world from the expected perspective
Convention says don’t question
Builds big box gyms, with high tech machines and wall to wall mirrors.
We look beyond convention
And see wellness + fitness differently
Yes we count the reps
but we count what others miss
we count how many hours you’re sleeping
the different aches you’re feeling
and how much fruit you’re eating.
A range of unconventional perspectives around you
Because wellness isn’t one dimensional
It ends with “That’s the power of being unconventional."
Cinematic imagery, black and white with the occasional splash of the branded red emphasizes the elements of what makes TWIST unique, the marriage between fitness and wellness.
Again, these are the same feel and design of the videos we watched together. We will need Peter for this one and a couple of the other Managers in surrounding areas to be a part of this video. We'd like to film this at up to 3 locations. Cost $3,500
3. "THE TRUTH SERIES"
A series of 30-second videos that break down stereotypes and promote inclusivity & comfortability for clients at TWIST. Each video is based around revealing a truth. There is the social media marketing potential around engaging the audience to express their own truth, around fitness, wellness or any other aspect of their health. Each video ends with “What’s Your Truth?” and #mytruth
Each video presents a sort of stereotype or expectation and at the end, turns it on its head.
EXAMPLE: A TRUE WOMAN
A petite woman is dancing in a rehearsal space, interwoven with footage of her working out at TWIST, readying herself to do an exercise with an impressive amount of weights. There’s no way she can lift that. Can she?
Her voiceover talks about what it means to her to be a woman - grace and finesse - accompanying her dancing. But at the end, she digs deep and lifts this seemingly unsurmountable weight. “A True Woman can be strong.”
EXAMPLE: A TRUE MAN
An everyman (not a bodybuilder, not skin and bone) is working out at TWIST. His voiceover is around what it is to be a man. He is working hard and lifting heavy weights, including hammer curls. We close in on his arms and transition from a hammer curl to him lifting his young child into the air and grinning, making funny faces up at him/her. “A true man can be vulnerable.”
EXAMPLE: TRUE FIT
A middle-aged person working out at TWIST, walking by younger, fitter clients, and laying down at the bench press. This person is using much less weight than the person next to him/her. The voiceover is around perceptions, expectations and refusing them, and being true to oneself. That is contagious. The person finishes and sits up, to be high-fived by the man at the bench next to him/her. They may have different strengths and goals, but they respect each other for working at them. “True fit is individual.”
Each one of these will be $1150 and we suggest filming 2-3 of them in a day.
4. "FINDING HOME” STORYLINE
An episodic series of short videos that act as stand-alone pieces (eg. episode 3 works on its own without seeing the first two) and also pieces to a greater story. This provides incentive for people to view the entire series, increasing web traffic. These are "short film" in style, where the marketing is passive. Other than being hosted and shared by you online, the only traditional marketing aspect would be the TWIST logo at the end of each video. Each video is without dialogue, only background music and the voiceovers of phone messages.
1. "Home"
A woman, let's call her Claire, looks out the window of an apartment, bare except for a pile of moving boxes, while we hear a voice message from the woman's mother. They miss her and they know this is a huge change for her but they are only a phone call away.
Claire walks around her new neighbourhood. She is a little lost and certainly alone. She eats in a shop by herself, the loneliness obviously affecting her.
Claire keeps walking, now at night, and we hear another voice message from a friend checking in to see if she's settled so far from home or not and that she misses Claire. Claire comes to a stop.
Across the street is a TWIST.
Daylight. She enters TWIST in workout gear and goes to the desk to sign up. As she pulls out ID, we see a TWIST membership card from back home in her wallet. She smiles, looking around. She's home.
2. "Belong"
Claire is working out at TWIST, sweating up a storm doing various exercises and receiving personal training. We hear a voice message for her from her mom, saying things are good there and asks if she's had any luck finding work. She hopes that Claire is making friends and having fun. Claire finishes her workout and a towel is thrown at her. She smiles as two friends join her and the three of them walk away together.
3. "Fire"
Claire is meeting with a nutrition coach as we hear a voice message from a friend saying she is excited for Claire, this new man sounds exciting and super hot. How did they meet? She asks if she's found a job yet, the slacker. She asks for pics of the new man.
Claire is momentarily distracted from the nutrition coach and we see why - her man new, working out, smiles. Claire blushes and looks away, back to the nutrition coach.
4. "Opportunity"
Claire is watching a conditioning seminar. A voice message from her mom says that she understands how frustrating it is to feel a little lost and not know what to do. She knows that Claire will find her own way. Claire has a "lightbulb" moment while she watches the seminar.
Fade to Black.
Claire, in a dress, walks towards the offices in TWIST. She has a big meeting. She takes a seat across from a man in a suit across from her. We see the nameplate on the door: It is her office. She has found her home and her opportunity,
This series of 4 would be $4,000
VIDEO SAMPLE by ADIDAS WOMEN ARE FIT and PROMO WORKOUT.
OR OPTION 2
5. "Leader of One Testimonial Series"
Similar to the "Keep it Real" Series we are doing for Momentum Realty, this video series would highlight various clients and how they are leaders in their own way, thanks in large part to what they have learned at TWIST and how TWIST has positively impacted their lives.
Each video is a showcase of how TWIST's culture and values is instilled in its clients, who share that further with the world.
Similar to The Twist Difference Page on your website. We would bring those written testimonials to life. Each video would be $1,500.
A 60-second Brand Hype video, high tempo and high impact. An inspirational pump-up video to attract clients to come home to TWIST.
It's designed to motivate, instill the culture of TWIST and break down the myths about body type/gender roles to make TWIST feel like a person’s home no matter what shape or size they are, the only thing that matters is their drive.
It is based upon the TWIST Brand Manifesto, and the thematic emphasis is “NOW.”
The Brand Manifesto, with additional scripting of brand points to connect to each audience and an emphasis on “NOW," would serve as a voice over for the video. This video, in no uncertain terms is telling the viewer what TWIST is and is challenging them, inspiring them to be a part of it.
Everything they need is within their grasp and within their control. What will they do with it?
See the possible.
Opportunity is now here.
Life is short. The moment is all we have.
In everything and in every place, seize the possibility for better health, wellness and fitness.
We can show you how.
Top of your game or coming back from a setback.
Now gives you a chance to move forward - if you take it.
What eat, how you live, how you move.
Now is the small change that makes a big difference.
Now is optimism-in-reach.
Now is waiting for us to find it and make the most of it.
Now, what will you do?
Cinematic imagery, black and white with the occasional splash of the branded red, emphasizes the story. A mixture of slow-motion and fast-paced footage not just of working out but living a healthy, fit life leads the viewer to the undeniable conclusion: It is all about NOW. It leaves them with a question
that will resonate with them long after the video is over. “Now, what will you do?”
This is the style and feel of the Nike and Johnny Walker Branded Videos that we watched together. We will need Actors and agree upon a shot list prior to starting the project. Cost is $3000.
2. “UNCONVENTIONAL”
A 60-second Brand Hype video that reaches out to business leaders to join the TWIST family.
It is designed to make a connection between the TWIST brand and the individual by appealing to what makes both TWIST and these business leaders who they are - refusing convention and blazing a new path. Being unconventional.
It is based around the TWIST manifesto for the second positioning area, with the emphasis around “unconventional.” Utilizing this manifesto, in addition to scripting an appeal to these business leaders’ unconventionality, this voice over says 'this is what TWIST is about, and we know you fit right in. Let’s blaze a trail together.’
Convention is short-sighted
Sees the world from the expected perspective
Convention says don’t question
Builds big box gyms, with high tech machines and wall to wall mirrors.
We look beyond convention
And see wellness + fitness differently
Yes we count the reps
but we count what others miss
we count how many hours you’re sleeping
the different aches you’re feeling
and how much fruit you’re eating.
A range of unconventional perspectives around you
Because wellness isn’t one dimensional
It ends with “That’s the power of being unconventional."
Cinematic imagery, black and white with the occasional splash of the branded red emphasizes the elements of what makes TWIST unique, the marriage between fitness and wellness.
Again, these are the same feel and design of the videos we watched together. We will need Peter for this one and a couple of the other Managers in surrounding areas to be a part of this video. We'd like to film this at up to 3 locations. Cost $3,500
3. "THE TRUTH SERIES"
A series of 30-second videos that break down stereotypes and promote inclusivity & comfortability for clients at TWIST. Each video is based around revealing a truth. There is the social media marketing potential around engaging the audience to express their own truth, around fitness, wellness or any other aspect of their health. Each video ends with “What’s Your Truth?” and #mytruth
Each video presents a sort of stereotype or expectation and at the end, turns it on its head.
EXAMPLE: A TRUE WOMAN
A petite woman is dancing in a rehearsal space, interwoven with footage of her working out at TWIST, readying herself to do an exercise with an impressive amount of weights. There’s no way she can lift that. Can she?
Her voiceover talks about what it means to her to be a woman - grace and finesse - accompanying her dancing. But at the end, she digs deep and lifts this seemingly unsurmountable weight. “A True Woman can be strong.”
EXAMPLE: A TRUE MAN
An everyman (not a bodybuilder, not skin and bone) is working out at TWIST. His voiceover is around what it is to be a man. He is working hard and lifting heavy weights, including hammer curls. We close in on his arms and transition from a hammer curl to him lifting his young child into the air and grinning, making funny faces up at him/her. “A true man can be vulnerable.”
EXAMPLE: TRUE FIT
A middle-aged person working out at TWIST, walking by younger, fitter clients, and laying down at the bench press. This person is using much less weight than the person next to him/her. The voiceover is around perceptions, expectations and refusing them, and being true to oneself. That is contagious. The person finishes and sits up, to be high-fived by the man at the bench next to him/her. They may have different strengths and goals, but they respect each other for working at them. “True fit is individual.”
Each one of these will be $1150 and we suggest filming 2-3 of them in a day.
4. "FINDING HOME” STORYLINE
An episodic series of short videos that act as stand-alone pieces (eg. episode 3 works on its own without seeing the first two) and also pieces to a greater story. This provides incentive for people to view the entire series, increasing web traffic. These are "short film" in style, where the marketing is passive. Other than being hosted and shared by you online, the only traditional marketing aspect would be the TWIST logo at the end of each video. Each video is without dialogue, only background music and the voiceovers of phone messages.
1. "Home"
A woman, let's call her Claire, looks out the window of an apartment, bare except for a pile of moving boxes, while we hear a voice message from the woman's mother. They miss her and they know this is a huge change for her but they are only a phone call away.
Claire walks around her new neighbourhood. She is a little lost and certainly alone. She eats in a shop by herself, the loneliness obviously affecting her.
Claire keeps walking, now at night, and we hear another voice message from a friend checking in to see if she's settled so far from home or not and that she misses Claire. Claire comes to a stop.
Across the street is a TWIST.
Daylight. She enters TWIST in workout gear and goes to the desk to sign up. As she pulls out ID, we see a TWIST membership card from back home in her wallet. She smiles, looking around. She's home.
2. "Belong"
Claire is working out at TWIST, sweating up a storm doing various exercises and receiving personal training. We hear a voice message for her from her mom, saying things are good there and asks if she's had any luck finding work. She hopes that Claire is making friends and having fun. Claire finishes her workout and a towel is thrown at her. She smiles as two friends join her and the three of them walk away together.
3. "Fire"
Claire is meeting with a nutrition coach as we hear a voice message from a friend saying she is excited for Claire, this new man sounds exciting and super hot. How did they meet? She asks if she's found a job yet, the slacker. She asks for pics of the new man.
Claire is momentarily distracted from the nutrition coach and we see why - her man new, working out, smiles. Claire blushes and looks away, back to the nutrition coach.
4. "Opportunity"
Claire is watching a conditioning seminar. A voice message from her mom says that she understands how frustrating it is to feel a little lost and not know what to do. She knows that Claire will find her own way. Claire has a "lightbulb" moment while she watches the seminar.
Fade to Black.
Claire, in a dress, walks towards the offices in TWIST. She has a big meeting. She takes a seat across from a man in a suit across from her. We see the nameplate on the door: It is her office. She has found her home and her opportunity,
This series of 4 would be $4,000
VIDEO SAMPLE by ADIDAS WOMEN ARE FIT and PROMO WORKOUT.
OR OPTION 2
5. "Leader of One Testimonial Series"
Similar to the "Keep it Real" Series we are doing for Momentum Realty, this video series would highlight various clients and how they are leaders in their own way, thanks in large part to what they have learned at TWIST and how TWIST has positively impacted their lives.
Each video is a showcase of how TWIST's culture and values is instilled in its clients, who share that further with the world.
Similar to The Twist Difference Page on your website. We would bring those written testimonials to life. Each video would be $1,500.
SERVICES OUTLINED
PRE-PRODUCTION
Conceptual and planning phone meetings
Preparation Prior to Filming including scripting and shot list
Coordination of Actors
PRODUCTION
Filming at the Twist Location in North Vancouver and other locations in the Lower Mainland
Director to facilitate, (1) Videographer to shoot
1 Cinema Camera set-up, 1 HD Camera set-up with Canon L Series Lenses
Professional Lighting and Sound Equipment
POST- PRODUCTION
Editing to music with logo, graphics and contact information
Two rounds of edits from your feedback of the rough drafts
HD quality digital files uploaded to Vimeo for download
There's a 3-4 week turn around time on delivery of videos from the day we film.
OTHER EXPENSES
Travel Cost is included in the price quoted below
PRICING:
Option to do a payment plan for 6/8 or 12 months.
Usually 50% is due to start the project with the remainder 50% due once the first few video drafts have been delivered.
Option to save 5% of the total bill if entire amount is paid upfront.
Thank you for allowing us to quote on your video project. We believe that video needs to be engaging and entertaining to attract views. We work hard to develop a concept that will not only deliver customer views but will be worth sharing online. SPIRO Creative specializes in bringing out the "heart of the story" through our visual poetry and passion for what we do.
Adera Angelucci
Co-Founder/ Producer/ Director
e: [email protected]
p: 778-889-5545
PRE-PRODUCTION
Conceptual and planning phone meetings
Preparation Prior to Filming including scripting and shot list
Coordination of Actors
PRODUCTION
Filming at the Twist Location in North Vancouver and other locations in the Lower Mainland
Director to facilitate, (1) Videographer to shoot
1 Cinema Camera set-up, 1 HD Camera set-up with Canon L Series Lenses
Professional Lighting and Sound Equipment
POST- PRODUCTION
Editing to music with logo, graphics and contact information
Two rounds of edits from your feedback of the rough drafts
HD quality digital files uploaded to Vimeo for download
There's a 3-4 week turn around time on delivery of videos from the day we film.
OTHER EXPENSES
Travel Cost is included in the price quoted below
PRICING:
Option to do a payment plan for 6/8 or 12 months.
Usually 50% is due to start the project with the remainder 50% due once the first few video drafts have been delivered.
Option to save 5% of the total bill if entire amount is paid upfront.
Thank you for allowing us to quote on your video project. We believe that video needs to be engaging and entertaining to attract views. We work hard to develop a concept that will not only deliver customer views but will be worth sharing online. SPIRO Creative specializes in bringing out the "heart of the story" through our visual poetry and passion for what we do.
Adera Angelucci
Co-Founder/ Producer/ Director
e: [email protected]
p: 778-889-5545
