Here are 15 must-know stats on online video.
- 89 million people in the United States are going to watch 1.2 billion online videos today. (ComScore)
- Online video users are expected to double to 1.5 billion in 2016. (Cisco)
- Only about 24 percent of national brands are using online video to market to consumers. (Kantar Media)
- Online video now accounts for 50 percent of all mobile traffic and up to 69 percent of traffic on certain networks. (Bytemobile Mobile Analytics Report)
- Consumers give up on an online video if it doesn’t load in two seconds. (University of Massachusetts Amherst and Akamai Technologies)
- Users sharing video on retail and brand sites chose Facebook 46 percent of the time, with email accounting for 40 percent and Twitter capturing 14 percent of shares. (Invodo)
- Globally, online video traffic will be 55 percent of all consumer Internet traffic in 2016. (Cisco)
- 52 percent of consumers say that watching product videos makes them more confident in online purchase decisions. (Invodo)
- Mobile and tablet shoppers are three times as likely to view a video as laptop or desktop users. (NPD)
- Mobile video ads that include social media buttons drive 36 percent higher engagement. (Rhythm NewMedia).
- Online video production will account for more than one-third of all online advertising spending within the next five years. (Borrell Associates)
- 76 percent of marketers plan to add video to their sites, making it a higher priority than Facebook, Twitter and blog integration. (Social Media Examiner)
- 92 percent of mobile video viewers share videos with others. (Invodo)
- More than 1 billion unique users visit YouTube each month, spending more than 4 billionhours watching videos (YouTube).
- 2 billion video views per week are monetized on YouTube, and every auto-shared tweet results in six new YouTube browsing sessions (ReelSEO).
