It Boils Down to 3 things:
We live in a visual age and technological saturation means you can reach people anywhere, all the time. We are inundated with messages and advertisements every day, and to reach your audience, it must be done in a memorable way.
A report by the U.S. Department of Labor Occupational Safety and Health Administration, people retain 10% of what they see, 35% of what they hear, but they retain 65% of what they see and hear together. Video, then, is the perfect tool to connect with your audience.
The impact of our video creations is that we harness the power of storytelling to connect with your audience in a meaningful, lasting way. We have become dulled by decades of traditional advertising, but storytelling stirs our imaginations, creativity and emotions.
The web and the multitudes of technological windows to it bring digital video massive – and ever-growing – visibility. Smartphones, tablets and laptops join desktop computers and televisions to form the multitudes of screens on which audiences can be reached. This audience is growing exponentially.
According to comScore, over 200 billion videos are watched online every month, reaching 1.2 billion people around the world. In Canada, the numbers are undeniable. Over 91% of Canadians online, some 25 million, watch videos online regularly, numbers which grow exponentially every year in every age group. Canadian consumers are also embracing the mobile age, as nearly half of all cellphone users own smartphones, and the popularity of tablets have increased exponentially, to 20% of Canadians online.
Advertising with video online is, therefore, a lucrative medium. Online video advertising has increased by 67% from 2011 to 2013 and is expected to grow an additional 25% in 2014, whereas traditional media advertising is only expected to see a 2% growth.
When we speak of visibility, we don't mean a broader audience, we mean a larger, specific audience.
The visibility of video is targeted, pervasive and memorable.
Online video has a value-to-price higher than any other advertising. Online video advertising translates into traffic, leads and sales, all at great value. Targeted online video is a much cheaper form of advertising, and is the longest lasting. While print fades and is discarded and television commercials change with the seasons, online video lives as long as the web does, embedded into websites, pages, blogs, and social media.
The viral potential of social media is of great value – where else can you get such amazing, free advertising?! YouTube boasts over 800 million monthly visitors and Facebook has 840 million users worldwide. Let these people advertise for you by spreading your story. Connect with them through video.
Your video can go far, here are just a few places you can put it:
* On Your Website Landing Page or About You Page
* Social Media Outlets ( Google +, Twitter, Facebook, Pinterest, LinkedIN )
* Linked in your Email Signature
* Posted to Your Blog
* Added to your Newsletters
* In Presentations
* In Emails to Potential Clients
* Shared by other Bloggers or Industry Partners