Support Worker Central came to us with a two-fold need: To promote their online resource system to both support workers looking to gain employment and to people with disabilities and/or their families looking to hire support staff. Their desire was to have 2 videos produced: one aimed at support staff, and the other at people with disabilities who were looking for support staff.
While we were on location, we saw the opportunity to share the stories of the support workers who volunteered their time for the videos. Showcasing the benefits of Support Worker Central's online resource system in a broad sense was necessary in understanding how empowering SWC is, but we felt the emotional impact of hearing these support workers discuss their experiences would give powerful social proof to entice support workers to sign up.
In addition to the two originally planned videos, we delivered a series of testimonial videos, with each support worker discussing not only what their jobs entailed, but also how the relationships they have formed with their clients has impacted their lives.
The video series can be viewed here.
"Working with SPIRO Creative was a wonderful experience. Adera was easy to talk to and get along with, making the working relationship an easy process. She made you feel like old friends, but was professional and knew how to take your idea and put it into an effective video script. When we were ready to film, Ryan knew exactly what to do. We worked with complex messaging, but Ryan gracefully and tactfully got right into filming and created multiple videos capturing many important messages that evoked multiple emotions for our viewers. I am a communications and marketing professional and have high standards of the products I want for my clients and SPIRO Creative exceeded my expectations. I will happily work with SPIRO Creative again as they are fun, professional, easy to work with and deliver outstanding and effective videos."
Alexi McGreer, Lexicon Communications
(Support Worker Central Project)
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ADERA & RYAN
And the amazing people we get to meet and work with as SPIRO Creative.