Behind the Lens with #NoStrawChallenge

Janis Carmena was so disturbed by the impact of single-use plastics on the environment and wildlife and frustrated with the lack of alternatives that she created the #NoStrawChallenge. 

#NoStrawChallenge offers a variety of reusable, compostable and biodegradable straws and also provides fundraising and Brand Ambassador opportunities.

Janis is media savvy so she knew the power of online video and reached out to us to create a series of videos for #NoStrawChallenge. She knew she wanted to appeal to a younger demographic to inspire action but wasn’t certain of the creative direction.

Often times we are inspired by a single statement - or even a single word - from our clients in discovery, and with #NoStrawChallenge it was “Make Just One Change.” Simple.

Traditionally, marketing for environmentally conscious or alternative products hit your Guilt Button - using sad music and somber images - often black and white - to make you feel bad about yourself to inspire change. We wanted to do something different.
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We wanted to make these videos fun, bright and colourful, focusing on lifestyle - specifically how easy it is to make one simple change and make a huge impact.

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We had a blast making these videos and the rest of the series for #NoStrawChallenge and as for Janis, well this what she had to say...