Behind the Lens with TWIST Performance

When we first sat down with TWIST they wanted to create a video that would capture the hearts of their prospective customers.

Here was the creative pitch from us:
A 60-second Brand Hype video with high tempo and high impact. An inspirational pump-up video designed to motivate, instil the culture of TWIST and break down the myths about body type/gender roles to make TWIST feel like a person’s home no matter what shape or size they are. The only thing that matters is their drive. The power of choice is theirs. 

It is based upon the TWIST Brand Manifesto and the thematic emphasis is “CHOOSE NOW.”

The Brand Manifesto, with additional scripting of brand points will serve as a voiceover for the video. This video, in no uncertain terms, is telling the viewer what TWIST is and is challenging them & inspiring them to be a part of it.

Everything they need is within their grasp and within their control. What will they do with it?

See the possible.
Opportunity is now here.
Life is short. The moment is all we have.
In everything and in every place, seize the possibility for better health, wellness and fitness.
We can show you how.

Top of your game or coming back from a setback.
Now gives you a chance to move forward - if you take it.

What eat, how you live, how you move.
Now is the small change that makes a big difference.
Now is optimism within-reach.
Now is waiting for us to find it and make the most of it.
Now, what will you do?

Cinematic imagery, black and white perhaps with the splash of the branded red, emphasizes the story. A mixture of slow-motion and fast-paced footage leads the viewer to the undeniable conclusion:
It is all about NOW.
It leaves them with a question that will resonate with them long after the video is over. “Now, what will you do?”

Here was the final product: 

Here's what TWIST had to say: 

"Thanks so much for featuring our video! We absolutely loved working with you guys!
It was super easy and fun. You totally understood our vision and were able to tell our story in such a captivating way. We loved our video and definitely saw an increase in traffic to our website during the campaign we ran it for. We still use the video on our website to show potential clients what to expect when training at TWIST!"

Emma Watson 
Client Experience Manager