Aaron Frisby of The Tube Shack needed a video for a very specific purpose: The Tube Shack supplies tube rentals for people looking to tube down the Cowichan River. There are many families who tube down the river, as well as many homes along the riverside. Some tubers have been behaving...badly, which unfortunately reflects negatively on The Tube Shack. Aaron wanted to use a video to tell people not to be disruptive or act in an un-family friendly manner.
To make the message feel less like a PSA, we decided to create a 70's B-Horror movie trailer to make the message more tongue-in-cheek, and to grab people's attention.
"We reached out to Spiro Creative to help get a difficult message across to a very small group of our customers. It was almost an "anti-business" message we wanted to get across and Spiro came up with a fun and creative way to get the message across in an amazingly themed video.
Within 12 hours of posting the video we have had over 2000 views on our various socials so these videos have automatic reach, especially with Spiro helping us promote through their channels as well."
Owner of Cowichan River (Tube Shack)
ADERA & RYAN
And the amazing people we get to meet and work with as SPIRO Creative.