What's the second largest search engine next to Google? Yahoo? Nope. Bing? Not even close. The second largest search engine happens to be the largest video content provider, YouTube. Online buying is increasing in size every day - why not sit in your pyjamas and shop?! - and 90% of consumers watch online video, who are twice as likely to buy when they do. Don't take our word for it, the people at Conductor Blog have recently released a comprehensive article about the power of online video for your business and how to create a marketing juggernaut from your video content.
Online video introduces you and your brand to a wide audience, but don't think that your video content ends there. Use video content to stay in touch with customers and to maintain brand awareness and - as Conductor Blog says - have content for every stage of the "buyer's journey."
This article is an invaluable resource to comprehend video content as marketing value and to implement it to raise up your brand. Check it out here!
ADERA & RYAN
And the amazing people we get to meet and work with as SPIRO Creative.