When Jeremy and the team at Expedia Cruises, Victoria (now in Oak Bay) first reached out to SPIRO Creative, they were focused on growth.

As they continued expanding their locations, they wanted to attract the right people to join their team—not just people looking for a job, but individuals who would thrive within their supportive culture and exceptional training program.

A job posting alone couldn't communicate what McLeod Travel Group and Expedia Cruises does differently. They wanted prospective team members to experience the energy, opportunities, and people behind the business before they ever walked through the door.

Ryan and I travelled to Victoria to capture authentic interviews, team interactions, and behind-the-scenes moments that showcased the heart of the organization. The result was a recruitment video that highlighted not only the career opportunities but also the incredible culture and leadership that make Expedia Cruises such a great place to build a career.

The response was fantastic.

The recruitment video continues to generate compliments and has become an important part of their hiring efforts.

But that wasn't where our partnership ended.

As Jeremy prepared to open his beautiful new location, he reached out once again—this time looking for a creative partner to help build excitement leading up to the Grand Opening of his new location and create content that would support the launch long after the ribbon was cut.

Businesses don't stop needing marketing after one successful project.
As they grow, their stories evolve. One season might be focused on attracting exceptional team members. The next might be launching a new location, introducing new services, or strengthening community awareness.

That's why we love building long-term relationships with our clients.

For Expedia Cruises, our role naturally evolved from recruitment storytelling to developing a marketing strategy that would generate excitement around the Grand Opening.
Our work included:

• Professional team photography
• Promotional videos and social media reels
• Event marketing strategy
• Social media content creation
• Updated recruitment content
• Community outreach through promotional material distribution to neighbouring businesses

Rather than simply documenting opening day, we focused on creating momentum before, during, and after the event.

Some speakers command a room from the moment they step on stage. Our challenge was making sure their speaker reel did the same.

Josh Green's work centres on Narrative Intelligence, the stories we tell ourselves about who we are, what we're capable of, and what's possible. Through humour, entertainment, thought-provoking insights, and incredible stage presence, he helps audiences recognize the narratives holding them back and replace them with ones that move them forward.

With a TEDx Talk approaching 900,000 views, it's clear his message resonates. The challenge was creating a speaker reel that reflected not only what he says, but how he makes people feel.

"Working with SPIRO Creative was the easiest yes I've made all year. Adera pulls the best out of you before you even notice the camera's rolling, and Ryan makes it all look incredible. The reel is stunning.
If you've been sitting on getting yourself on video, stop overthinking it and go talk to these two.
It was so easy working with you both. You make the whole experience relaxed, bring out the best in people, and make everything feel authentic."

Josh Green

Aaron Frisby of The Tube Shack needed a video for a very specific purpose: The Tube Shack supplies tube rentals for people looking to tube down the Cowichan River. There are many families who tube down the river, as well as many homes along the riverside. Some tubers have been behaving...badly, which unfortunately reflects negatively on The Tube Shack. Aaron wanted to use a video to tell people not to be disruptive or act in an un-family friendly manner.

To make the message feel less like a PSA, we decided to create a 70's B-Horror movie trailer to make the message more tongue-in-cheek, and to grab people's attention.

​"We reached out to Spiro Creative to help get a difficult message across to a very small group of our customers. It was almost an "anti-business" message we wanted to get across and Spiro came up with a fun and creative way to get the message across in an amazingly themed video.

Within 12 hours of posting the video we have had over 2000 views on our various socials so these videos have automatic reach, especially with Spiro helping us promote through their channels as well."

Aaron Frisby 
Owner of Cowichan River (Tube Shack) 

Clayton Smith at Prime Performance and Therapy in Nanaimo has trained Matthew Wood since 2015 on his journey to pursue his dreams in the NHL. Clayton wanted to create a video documenting Matthew’s “Path to the Draft” as a look into the hard work and dedication Matthew has put in to make his goals a reality. 

SIDE NOTE:
We got tired just trying to keep up with Matty through his two hour workout. His commitment and skills are undeniable, and we wish him the best of luck at the NHL Scouting Combine and at the NHL draft June 28th.

Working with Spiro was a breeze. Their communication and open dialogue made creating a video a fun and easy. They listened to our ideas and goals of the video , and used their creativity to deliver a video that was better than expected . Thanks Spiro

Clayton Smith
Prime Performance

Support Worker Central came to us with a two-fold need: To promote their online resource system to both support workers looking to gain employment and to people with disabilities and/or their families looking to hire support staff. Their desire was to have 2 videos produced: one aimed at support staff, and the other at people with disabilities who were looking for support staff. 

While we were on location, we saw the opportunity to share the stories of the support workers who volunteered their time for the videos. Showcasing the benefits of Support Worker Central's online resource system in a broad sense was necessary in understanding how empowering SWC is, but we felt the emotional impact of hearing these support workers discuss their experiences would give powerful social proof to entice support workers to sign up.

In addition to the two originally planned videos, we delivered a series of testimonial videos, with each support worker discussing not only what their jobs entailed, but also how the relationships they have formed with their clients has impacted their lives.

The video series can be viewed here.

Janis Carmena was so disturbed by the impact of single-use plastics on the environment and wildlife and frustrated with the lack of alternatives that she created the #NoStrawChallenge. 

#NoStrawChallenge offers a variety of reusable, compostable and biodegradable straws and also provides fundraising and Brand Ambassador opportunities.

Janis is media savvy so she knew the power of online video and reached out to us to create a series of videos for #NoStrawChallenge. She knew she wanted to appeal to a younger demographic to inspire action but wasn’t certain of the creative direction.

Often times we are inspired by a single statement - or even a single word - from our clients in discovery, and with #NoStrawChallenge it was “Make Just One Change.” Simple.

Traditionally, marketing for environmentally conscious or alternative products hit your Guilt Button - using sad music and somber images - often black and white - to make you feel bad about yourself to inspire change. We wanted to do something different.
​
We wanted to make these videos fun, bright and colourful, focusing on lifestyle - specifically how easy it is to make one simple change and make a huge impact.

Freda, the owner of Zealous Art wanted to convey how much fun it could be to paint and that painting parties could really bring the kid out in anyone. So we created a cinematic video emphasizing all the ways Zealous Art brings the fun and joy of the present moment back into people's lives. Whether they experience a mobile painting party, a painting class at the store or at a corporate workshop, Zealous Art will touch your heart and open your mind. It's not about fine art, it's about fun art. 

Client Type: SPIRO CLUB Member 

"My favourite pART was how they treated my customers while recording- nothing was rehearsed! No one was guided what to say, it was real! It was spontaneous! They made it simple and did not disrupt my flow nor the student’s flow! FUN experience! They know their stuff!"

We were contacted by Thompson Rivers University to create videos to promote their Applied Sustainable Ranching Program at their Williams Lake Campus.
The Applied Sustainable Ranching Program is the first of its kind in British Columbia and goes far beyond the classroom. Students gain the knowledge and skills to build sustainable ranching practices within BC's ranching industry, which can be applicable not only to the Cariboo Region but any region. Remember this part ;) ​

They wanted one video to highlight how beneficial the ASUR Program is for BC residents and one to highlight how beneficial the ASUR Program is for International Students.
This was a project that was not scripted nor planned out beyond us interviewing several of the students, unearthing the stories and bringing them to life.

We travelled to Williams Lake, met the students onsite and the two stories immediately jumped out at us: One, continuing the family legacy and the other, forging a brand new legacy back home.

"I love/hate you & Ryan for making me cry so early in the morning :-) This was AMAZING! It really hit an emotional spot in me. 
I think you did a fantastic job of creating this story and putting in the right amount of scenery and speaking and emotional quality that doesn't look fake or too sentimental."

When we first sat down with TWIST they wanted to create a video that would capture the hearts of their prospective customers.

Here was the creative pitch from us:
A 60-second Brand Hype video with high tempo and high impact. An inspirational pump-up video designed to motivate, instil the culture of TWIST and break down the myths about body type/gender roles to make TWIST feel like a person’s home no matter what shape or size they are. The only thing that matters is their drive. The power of choice is theirs. 

It is based upon the TWIST Brand Manifesto and the thematic emphasis is “CHOOSE NOW.”

The Brand Manifesto, with additional scripting of brand points will serve as a voiceover for the video. This video, in no uncertain terms, is telling the viewer what TWIST is and is challenging them & inspiring them to be a part of it.

Everything they need is within their grasp and within their control. What will they do with it?

See the possible.
Opportunity is now here.
Life is short. The moment is all we have.
In everything and in every place, seize the possibility for better health, wellness and fitness.
We can show you how.

Top of your game or coming back from a setback.
Now gives you a chance to move forward - if you take it.

What eat, how you live, how you move.
Now is the small change that makes a big difference.
Now is optimism within-reach.
Now is waiting for us to find it and make the most of it.
Now, what will you do?

Cinematic imagery, black and white perhaps with the splash of the branded red, emphasizes the story. A mixture of slow-motion and fast-paced footage leads the viewer to the undeniable conclusion:
It is all about NOW.
It leaves them with a question that will resonate with them long after the video is over. “Now, what will you do?”

"Thanks so much for featuring our video! We absolutely loved working with you guys!
It was super easy and fun. You totally understood our vision and were able to tell our story in such a captivating way. We loved our video and definitely saw an increase in traffic to our website during the campaign we ran it for. We still use the video on our website to show potential clients what to expect when training at TWIST!"

Emma Watson 
Client Experience Manager